
Sustainability as a central axis
Sustainability has stopped being a trend and has become a market requirement. In 2025, customers demand printing solutions that minimize environmental impact:
Recyclable materials: PVC-free tarps, phthalate-free vinyl, rigid supports made of recycled cardboard and biodegradable materials.
Eco-friendly inks: Water-based inks (latex) and UV LED inks are replacing eco-solvent inks due to their lower emission of VOCs (volatile organic compounds).
Circular economy: Customers ask that materials be recyclable at the end of their useful life. Textile systems are leaders in this aspect: the fabric can be reused or recycled.
Certifications: ISO 14001, FSC, GreenGuard... Environmental certifications are increasingly valued in bidding and purchasing processes.
Textile replaces canvas
Sublimated textile (soft signage) is gaining ground over traditional canvas in multiple applications:
Advantages of textile over canvas:
- No unwanted reflections or shine
- Lighter (reduces transportation costs)
- Folds without permanent wrinkles
- Washable and reusable
- Better color reproduction
- Backlit with LEDs
- More sustainable
Growing applications: Event backdrops, stand walls, retail decoration, lightboxes and totems.
At Unical Graphic we have increased our textile production capacity by 200% in the last two years to meet growing demand.
Direct printing on innovative materials
UV LED printing technology allows you to print directly on virtually any surface:
Emerging materials:
- Glass and methacrylate: Direct printing for premium signage and decorative elements
- Natural wood: No need for intermediate vinyl
- Metal and aluminum: Direct printing for plates and industrial signage
- Recycled materials: Cardboard, kraft paper and ecological composite materials
Advantages: Eliminates the need to apply vinyl on the support, reducing production times and costs.
Digital integration: screens, QR and augmented reality
Large format printing is merging with digital technology:
Integrated LED displays: Large format displays combine printed graphics with LED screens for dynamic content. This allows changing messages on a fixed medium.
Custom QR Codes: QR codes integrated into the graphic connect the physical world with the digital one. Access to videos, catalogues, augmented reality and interactive experiences.
Augmented reality: Applications that, when focusing on the printed graphic with the mobile phone, show 3D content, animations or additional information.
NFC (Near Field Communication): NFC tags integrated into the graphic that transmit information when you bring the smartphone closer.
Mass customization and short runs
Digital printing allows something that offset printing cannot: customization at a reasonable cost.
Personalization trends:
- Localized campaigns: Customized graphics by city, store or point of sale
- Seasonal versions: Frequent change of graphics to maintain the freshness of the point of sale
- Variable data: Each printed piece may be different (names, images, personalized messages)
Digital printing makes it viable to produce short runs (from 1 unit) without the plate and preparation costs of offset printing. This democratizes access to large format graphics for companies of all sizes.
Frequently asked questions
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