
Factors that determine the price of wrapping a car
The cost of wrapping a car depends on several key factors: the type of wrapping (partial or full), the surface to be covered, the materials used, the complexity of the design and the model of the vehicle. Applying a logo and contact information on the doors is not the same as making integral vinyl that covers the entire body.
In general terms, we can distinguish three price ranges:
Basic lettering (€300 - €800): Includes logo, company name and contact information applied to the side doors and/or rear of the vehicle. It is the cheapest and most common option for self-employed people and small businesses.
Medium lettering (€800 - €1,500): Covers a larger surface area of the vehicle with more elaborate designs that include printed graphics, colored backgrounds and advertising messages. Ideal for commercial vehicles that seek greater visual impact.
Comprehensive lettering / Car Wrapping (€1,500 - €3,500): Complete vinyl of the entire body with personalized design or color change. It is the premium option that completely transforms the look of the vehicle.
The type of vinyl influences the price
Not all vinyls are the same, and the difference in quality is noticeable both in the final result and in durability.
Calendered vinyl: This is the most economical vinyl, suitable for flat surfaces. It is not recommended for sharp curves because it may crack. Lower price but durability of 3-4 years.
Cast vinyl: It is the professional vinyl par excellence. It adapts perfectly to curves, rivets and complex shapes. Durability of 5-7 years outdoors. Reference brands: 3M, Avery Dennison, Oracal.
Premium Cast Vinyl: Special catalogs from 3M (1080/2080 Series) and Avery Dennison (Supreme Wrapping Film) offer matte, satin, carbon, brushed and chrome finishes. They are the most expensive materials but offer spectacular results.
Is it worth wrapping a company car?
Labeling a company car is one of the advertising investments with the best return. According to sector studies, a labeled vehicle generates between 30,000 and 70,000 visual impressions daily in an urban environment. If we compare the cost of signage (which lasts between 5 and 7 years) with any other advertising medium, the cost/impact ratio is unbeatable.
In addition, the lettering conveys professionalism and confidence. A well-marked corporate vehicle projects an image of a serious and established company that positively influences customer perception.
How to choose a good sign maker for your car
Choosing the right sign maker is as important as choosing good materials. These are the factors to consider:
1. Demonstrable experience: Ask to see a portfolio of previous work on vehicles similar to yours.
2. Certified materials: Make sure they work with recognized brands (3M, Avery Dennison, Oracal) and not generic low-quality vinyl.
3. Appropriate facilities: A professional workshop has a heated application booth that prevents dust from being trapped under the vinyl.
4. Guarantee: A good sign maker offers a warranty on both the material and the installation.
5. Previous 3D design: The best sign makers will show you a 3D render of how your vehicle will look before starting.
Indicative prices by type of vehicle
Below we show you an indicative table of prices according to the type of vehicle and lettering:
Small car (utility):
- Partial lettering: €300 - €600
- Average lettering: €600 - €1,200
- Full vinyl: €1,500 - €2,500
Average car (saloon/SUV):
- Partial lettering: €400 - €800
- Average lettering: €800 - €1,500
- Full vinyl: €2,000 - €3,500
Small van:
- Partial lettering: €500 - €900
- Average lettering: €900 - €1,800
- Full vinyl: €2,500 - €4,000
These prices are indicative and may vary depending on the complexity of the design and the materials chosen. Always request a personalized quote.
