Racing motorbike simulator with AMV Seguros vinyl integrated into the exhibition stand

Insurance

AMV Seguros Motorbike Simulator Integrated into an Exhibition Stand

Events
Spain

The project

What we did

Client: AMV Seguros
Sector: Insurance
Area: Events
Type of work: Trade show stands
Location: Spain

Integration of a racing motorbike simulator into the AMV Seguros exhibition stand. Unical Graphic resolved the graphic dressing of the unit: brand vinyl on the fairing and base of the simulator, and the surrounding stand elements, so that the attraction worked both as a draw and as a platform for the insurer's identity.

The challenge

The simulator is third-party equipment, with curved surfaces and removable parts, and it had to be dressed without affecting its operation or its servicing. It also had to sit within the visual language of the stand and survive continuous use by visitors throughout the show.

Our solution

We took templates from the fairing parts and broke the graphic down so the cuts fell on the arrises of the equipment itself. Application was in cut vinyl and conformable printed vinyl, laid wet and heat-formed in the areas of compound curvature, with a protective laminate on the contact surfaces. The stand elements surrounding the simulator were produced in rigid panel to the same colour palette, and the build was closed out at the show, checking that no vinyl piece interfered with use.