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    Home · Events · Photocalls and press walls
    3cat – Indoor Corporate Mural — Unical Graphic

    Photocalls and press walls

    Textile structures, roll-ups, modular systems and bespoke photocalls. Designed for how they look in photos, not just in person.

    • Matte fabric, calculated for flash photography
    • Set up in minutes, no tools needed
    • Interchangeable graphics between events

    Tell us about your event

    We reply the same business day.

    Request a quote No obligation · we reply today
    Our work

    Photocalls that have
    already made it into photos

    View all projects
    Nunsys Group – Corporate Photocall on Rigid Panel for a Company Event — Unical Graphic01 · Corporate Photocall on Rigid Panel for a Company Event

    Nunsys Group

    View project →     Pharma – Set Design for Corporate Event — Unical Graphic02 · Set Design for Corporate Event

    Pharma

    View project →     ATRA – Photocall and Graphic Mural for the 40th Anniversary Event — Unical Graphic03 · Photocall and Graphic Mural for the 40th Anniversary Event

    ATRA

    View project →     Pharma – Set and Signage for a Medical Symposium — Unical Graphic04 · Set and Signage for a Medical Symposium

    Pharma

    View project →     Grupo Eventoplus – Stand with a 25th anniversary photo wall — Unical Graphic05 · Stand with a 25th anniversary photo wall

    Grupo Eventoplus

    View project →     Pharma – Venue dressing for a multiple sclerosis summit in a hotel — Unical Graphic06 · Venue dressing for a multiple sclerosis summit in a hotel

    Pharma

    View project →     3cat – Indoor Corporate Mural — Unical Graphic07 · Indoor Corporate Mural

    3cat

    View project →     Pharma – Congress Set Design — Unical Graphic08 · Congress Set Design

    Pharma

    View project →
    What it is

    What a photocall or press wall is, and when it's worth having one

    A photocall is the branded backdrop in front of which the photos of an event are taken. The press wall is its press version: wider, with the organisers' and sponsors' logos repeated so they appear in any framing. In both cases the goal is the same: the photo that gets published afterwards carries the full brand and comes out clean.

    That's why it isn't designed like a poster. What determines the result is the material, which can't bounce back the flash; the logo grid, which has to hold up to any crop; and the structure, which decides how many people fit, how long it takes to set up and whether it can be reused. We design it with the photo in mind, manufacture it in our own workshop and install it with our own team, or hand it over ready for you to set up yourself.

    It's worth commissioning your own photocall when you run several events a year, because a single structure with interchangeable fabrics covers all of them. If the photocall is part of a bigger production, we handle it within corporate event production, launches and openings or sports events, and if what you need is a full trade fair space, see trade fair stands. Every other format is in the events production hub.

    Structure formats

    The structure decides
    how the photo turns out

    A photocall is judged on one thing: how the photo looks. And that depends on the structure format as much as the design. These are the systems we manufacture.

    Loading 3D scene
    Structure01 / 06

    Today's standard and what we recommend by default. Aluminium profile with fabric tensioned by a silicone edge: a perfectly smooth surface, matte and crease-free. Sets up in minutes, and the fabric is washed and swapped without touching the frame.

    Tensioned textile quote →

    Materials and finishes

    Fabrics, profiles
    and how they behave with flash

    The most common mistake with a photocall is choosing a material that shines. Under flash, a reflective surface bounces back a glare that ruins every photo taken that night.

    Matte tensioned fabric

    Polyester with a matte finish specifically for photography. Absorbs the flash's glare instead of bouncing it back, which is the difference between a usable photo and a blown-out one.

    LocationIndoor and outdoor
    DurabilityInterchangeable

    Aluminium profile with silicone edge

    A channel system with a silicone gasket sewn into the fabric: tensions the material with not a single crease, and lets you swap it in minutes.

    LocationIndoor and outdoor
    DurabilityPermanent

    Printing with matte inks

    Inks with no reflective component, plus colour control so sponsors' logos come out accurate in photographs.

    LocationIndoor
    DurabilityPer edition

    Supplementary lighting

    Two soft frontal light points avoid the harsh shadow of direct flash and greatly improve the result, especially in dark interiors.

    LocationIndoor
    DurabilityReusable

    Bases and ballast

    Flat bases for indoor use and calculated ballast for outdoor use. A large photocall should never rest without ballast, even if it looks stable when first set up.

    LocationOutdoor
    DurabilityPermanent

    Transport cases

    Every photocall travels in its own labelled case. It's what keeps it looking like new by the third time you set it up.

    LocationTransport
    DurabilityPermanent

    How we work

    From photo-first design
    to installation

    1. Step 01

      Space dimensions and framing

      We measure where it will go and where it will be photographed from. A photocall designed for the actual framing is what keeps logos from being cropped out.

    2. Step 02

      Design built for the photo

      We lay out logos in a repeated grid so that, whatever the framing, the full brand always appears. It's a different job from designing a poster.

    3. Step 03

      Production and colour proofing

      We print with colour control for sponsors' logos and assemble the structure in the workshop before it goes out.

    4. Step 04

      Installation and removal

      We install on site, adjust position and lighting, and remove it once it's over. If you'd rather, we hand over the system with clear instructions so you can set it up yourself.

    01 / 04
    Comparison

    Which photocall format to choose

    The choice depends on how many people appear in the photo, where it's set up and how many times you'll use it. This is the reference we start from.

    FormatIdeal useInstallationReuseIndicative lead time
    Tensioned textileThe default option: galas, award ceremonies, press eventsIn minutes, no toolsHigh: the frame lasts for years and the fabric gets swapped5 to 7 business days
    Roll-upSmall events and individual photosNo tools; fits in the bootMedium: width limited per unit48 to 72 hours
    Large-format modularPress walls of 4 m and up, groups and pressBy modules, adapting the width to the spaceHigh: interchangeable modules and fabrics2 to 3 weeks
    With volume and cut-outsWhen the photo needs to be instantly recognisableSlower: includes off-plane piecesDepends on the design2 to 3 weeks
    OutdoorOpen-air eventsReinforced structure and calculated ballastHigh, with microperforated fabricOn request

    Not sure which format fits your event? Send us the logos and the space dimensions over WhatsApp and we'll tell you.

    Quote

    How we calculate the quote for a photocall

    The price of a photocall is calculated per unit and made up of three parts: the structure, the printed fabric and, if you need it, installation and removal. Keeping them separate has a clear advantage: from the second event onward you only pay for the new fabric, because the structure stays the same. We give you a fixed, itemised quote so you can see what carries the most weight and what you can adjust.

    Tell us about the event and we'll break it down →

    What moves the quote

    • Size. The width and height of the backdrop, which depend on how many people appear in the photo at once.
    • Structure format. Roll-up, tensioned textile or large-format modular.
    • Volume and cut-outs. Raised lettering or off-plane silhouettes involve workshop time.
    • Indoor or outdoor. Outdoor needs microperforated fabric, a reinforced structure and ballast.
    • Installation. Whether we install and remove it, or hand it over with instructions so you can set it up yourself.
    • Extras. Carpet, rope barrier, position markers and supplementary lighting.
    • Lead time and artwork. Logos that arrive late or unvectorised extend production.
    Why Unical

    One team from design to dismantling

    01

    In-house manufacturing

    We print and assemble the structure in our own workshop, so lead times depend on us, not a third party.

    02

    Installation with our own team

    We don't subcontract installation. Whoever sets up the photocall is the same person who tested it in the workshop.

    03

    One single point of contact

    One person from start to finish, reachable on the day of the event too.

    04

    More than 32 years

    We've been producing and installing graphics for more than 32 years.

    05

    We tell you no

    If a material would shine under flash, or the forecast rules out an outdoor installation, we say so beforehand.

    Where we manufacture and install

    We manufacture in Barcelona, at our workshop at Passatge la Carola, 2, in Cabrera de Mar. We install across Spain with our own team, whether it's a single event or a calendar of events across several cities.

    Request a no-obligation technical visit →

    Google reviews

    What our clients say

    5,044 reviews on Google

    • 5/5

      Muy buena experiencia con Unical Graphic. Me ayudaron con el montaje de un stand en una feria del sector farmacéutico y el resultado fue impecable. Destacan por la calidad del acabado, la rapidez y lo fácil que hacen todo el proceso.

      YagoGoogle · Original review in Spanish

    • 5/5

      Me acompañaron en todo el proceso y cumplieron con el plazo de entrega pese al tiempo tan ajustado y las modificaciones de última hora. Muy contentos con el resultado!

      Victor Gonzalez GalvezGoogle · Original review in Spanish

    • 5/5

      Los mejores profesionales del sector en la zona. Calidad de impresión y montaje excelente, pero el servicio y el trato recibido está a otro nivel.

      Oktoberfest Barcelona VIPGoogle · Original review in Spanish

    See all reviews on Google →
    Frequently asked questions

    We answer your questions

    Everything people ask us before commissioning photocalls and press walls: lead times, permits, materials, installation and warranty.

    Can't find your question?

    Ask us directly

    What size should a photocall be?

    It depends on how many people need to be in the shot at once. For individual or couple photos, 2 metres wide by 2.5 metres tall is more than enough. For groups of three to five people, typical of award ceremonies, aim for at least 3 metres wide. For a press wall with press and larger groups, 4 to 6 metres. Height shouldn't drop below 2.4 metres: if it's lower, the ceiling or whatever's behind it shows up in photos and breaks the backdrop. Another detail people forget is leaving clear space in front: if people stand right against the backdrop, the flash burns out the material and creates harsh shadows.

    Why do some photocalls come out badly in photos?

    Almost always down to the material. A glossy surface, like a conventional banner or satin vinyl, bounces the flash back as a glare and ruins the photo: a white patch appears right behind the person and the logos in that area disappear. The second cause is the design: if the logos are laid out like a poster, with one big one centred, any framing other than the intended one crops them out. The third is lighting: a photocall in a dark area forces direct flash, which flattens the image and creates a harsh shadow on the backdrop. All three are fixed in advance, not on the day of the event.

    How are sponsors' logos laid out?

    In a repeated grid, not as a single composition. The logic is that the photo will get cropped in a thousand different ways, and each crop needs to include at least one complete logo from every sponsor. That's why the pattern repeats in staggered rows, at a size that still reads in a phone photo posted on social media, which is where most of them end up. If sponsors have different tiers, we play with relative size and repetition frequency, not position, because position can't be controlled once someone crops the image.

    Can it be reused for other events?

    Yes, and it's what we recommend most if you run several events a year. The aluminium frame lasts for years and the tensioned fabric can be swapped in minutes: you can have one structure and several fabrics, one per event or season. The fabric washes, folds up, and takes very little space. If the design carries no date or one-off sponsors, you might not even need to change it. The cost of a new fabric is a fraction of the whole set, so from the second event onward the difference compared with buying a whole new photocall each time is very noticeable.

    Can you install it, or do I set it up myself?

    Both. We can install it, adjust position and lighting, and remove it once it's over, which is standard for galas and press events. But if you'd rather have the freedom, the textile systems and roll-ups are designed to be set up in a few minutes with no tools, and we hand over the set with a transport case and clear instructions. Many clients hire us to install it for the first event, watch how it's done, and have their own team set it up from the second event onward.

    Does it work outdoors?

    Yes, but it's not the same product. An indoor photocall set up on the street is a sail: the first gust brings it down. For outdoor use we use microperforated fabric, which lets air through, a reinforced structure and ballast calculated for the exposure. Even so, if strong gusts are forecast there's a threshold beyond which it isn't safe to install, and we say so in advance rather than take the risk. Light also matters: outdoors during the day you don't need supplementary lighting, but you do once it gets dark.

    How long does it take to be ready?

    A standard-size textile photocall ships in five to seven business days once the artwork is finalised. A roll-up can be ready in 48 to 72 hours. Large modular formats or photocalls with volume and cut-outs need two to three weeks, because they involve workshop work. The bottleneck is almost never us but the artwork sign-off: sponsors' logos often arrive late and in formats that need reworking. Ask for them in vector format from the start and you'll save several days.

    What logo format do you need?

    Vector whenever possible: AI, EPS, SVG or PDF with outlines converted. A JPG or PNG logo downloaded from a website looks fine on screen but comes out pixelated at full size on a three-metre fabric. If a sponsor only gives you a low-quality file, we'll vectorise it ourselves, but that needs to be factored into the lead time. It's also worth requesting the version for a dark or light background, matching the photocall's backdrop, because many logos only work on one of the two.

    Do you manufacture yourselves, or do you subcontract?

    We manufacture at our own facility at Passatge la Carola, 2, in Cabrera de Mar, and install with our own team. We don't subcontract either of those. In events this matters more than in any other kind of work, because when the date can't move, you can't depend on a third party's schedule or have someone tell you the problem is another supplier's fault. You have a single point of contact from the first sketch until it's dismantled, and that same person is reachable on the day of the event.

    Where do you manufacture and install?

    We manufacture in Barcelona, at our workshop in Cabrera de Mar, and install across Spain with our own team. That applies equally to a single event or a calendar of events spread across several cities: the team and the installation approach don't change depending on where the event falls. We've been doing this for more than 32 years, and when a project calls for a solution that isn't ours, we say so instead of forcing it.
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