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    Pharma – Product Launch Trade Show Stand — Unical Graphic

    Exhibition stands

    From a 9 m² module to a bespoke-design stand. In-house production, build and dismantling with our own crew at Fira de Barcelona, at any venue in Spain, and at trade fairs across Europe.

    Tell us about your trade fair

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    Trade fair stands

    What a trade fair stand is, and when it's worth doing properly

    A stand is the space your company occupies at a trade fair: the plot you rent from the venue, turned into a place where people stop, understand what you do and talk to you. It's built with structure, walls, flooring, lighting and furniture, assembled on the days set by the organiser, and dismantled as soon as the fair closes.

    Most exhibitors start from the basic module offered by the fair itself. It's worth going further when the fair is a genuine sales channel for you: if those days account for a significant share of your annual sales, the stand stops being a presence expense and becomes the tool you use to compete against the entire aisle.

    It also pays off when you attend several fairs a year. A stand designed to be reused spreads the investment across editions and always arrives with the same image. If what you need is a one-off piece for your own event, a photocall or press wall for events fits better; if you're after temporary retail space outside a fairground, we treat that as pop-up and ephemeral retail.

    Stand size

    How many metres do you have?

    What changes most from one stand to another is the size, and what the venue requires above a certain size. Pick your case.

    Small stand, 9 to 12 m²

    The entry-level stand, usually on a corner or with just one open side. Here everything rides on the back wall and the counter: you need to decide on a single thing to say and say it big, because visitors walk past three metres away and decide in two seconds.

    Quote for a small stand →

    Medium stand, 12 to 30 m²

    The most common format. It already allows you to separate the reception area from the meeting area, a closed storeroom for boxes and coats, and a raised structure that's visible above neighbouring stands.

    Quote for a medium stand →

    Large stand, over 30 m²

    Several open sides, internal circulation and usually double height or a structure suspended from the hall ceiling. From here on the venue requires a signed technical project and structural calculations.

    Quote for a large stand →

    Bespoke, turnkey design stand

    When the stand is the year's flagship communication piece. Original design from scratch, special materials, carefully planned lighting and integrated audiovisual elements. Work starts months in advance.

    Discuss a bespoke stand →

    Modular stand

    Designed for those attending several fairs a year. A demountable system that adapts to different floor areas by reconfiguring modules, with graphics that can be swapped between editions.

    See what a modular stand looks like →
    Modular aluminium stand

    Light, quick to build and ready for the next fair

    Aluminium profile frames that lock together and are dressed in printed tension fabric. No building work and no joins in the graphics: the system chosen by brands that attend several fairs a year.

    • Aluminium framesA light profile with a channel along its edge. Frames join with connectors to form walls, towers, counters and storerooms.
    • Printed tension fabricGraphics are printed on fabric with a silicone edge that slots into the channel. It sits taut, with no creases and no visible screws.
    • BacklightingWith LEDs inside the frame, any wall becomes a lightbox that can be seen from the whole aisle.
    • Reused and reconfiguredThe same structure works for another floor area and another fair. You change the fabric and the message, not the stand.
    Modular stand from €1,200 → Get a quote for a modular stand →
    SIMO Fishprocessing modular stand with a hanging tension fabric ring and frame walls with fish graphics Modular tension fabric wall with a large-scale fish image and SIMO counter
    SIMO FishprocessingModular aluminium stand with tension fabric and a hanging headerView project →

    How we work

    From the venue floor plan
    to the built stand

    1. Step 01

      Venue floor plan and regulations

      We start from the floor plan of your plot and the fair's technical rules: allowed heights, distances to neighbours, contracted electrical power, and build deadlines.

    2. Step 02

      Design and technical project

      You receive the 3D proposal on your actual plot. If the venue requires it, we prepare the technical project and structural calculations for approval.

    3. Step 03

      Manufacturing and pre-assembly

      We produce it in the workshop and build the full stand before it goes out. A problem spotted in Cabrera de Mar costs an afternoon; the same problem in the hall costs the fair.

    4. Step 04

      Build, fair and dismantling

      We build on the dates set by the venue, stay reachable during the fair in case anything goes wrong, and dismantle and remove everything at closing.

    01 / 04
    Materials and construction

    Two ways to build
    a stand

    A stand is built either on a modular aluminium system or with bespoke joinery. They are two different trades, with different materials, lead times and costs: here you can see each one on its own.

    Loading 3D scene
    System01 / 08

    Modular aluminium stand

    A light aluminium profile with a channel along its edge. Frames join with connectors to form walls, towers, counters and even the storeroom. The whole structure travels in boxes and is reconfigured for a different floor area.

    Joinery stand

    Modular, joinery or mixed: which stand suits you

    The first decision isn't aesthetic, it's structural. It determines cost, lead time and whether the stand will serve you for the next fair. Here's the comparison we'd walk you through in the first meeting.

    SystemHow it's builtIdeal useReuseRelative cost
    Aluminium modularAluminium frames with printed tension fabricSeveral fairs a year, changing floor areasHigh: reconfigured between editionsLow to medium
    Bespoke joineryWalls, counters and storerooms built for that standOne key fair, image of a built spaceLimited: designed for that plotHigh
    MixedAluminium structure with joinery pieces at visible pointsThose who want a designed finish and to amortise the baseMedium: the structure is reused, singular pieces not alwaysMedium

    The relative cost compares systems at an equal floor area.

    Send us the floor plan of your plot and we'll tell you which system fits →
    Quote

    How much a trade fair stand costs

    A stand is quoted per project, not from a catalogue. The starting reference is the floor area of the plot and the construction system; from there, height, finishes, lighting and whether the stand will be built more than once are added or subtracted.

    What drives the quote

    • Floor area and open sides. An island stand needs a finished look on all four sides.
    • Construction system. Modular, bespoke or mixed, per the comparison above.
    • Height and structure. Double height or suspended elements require calculations and a technical project.
    • Finishes. Type of cladding, exposed joinery, counters and storerooms.
    • Lighting and electrics. Number of light points and power required.
    • Number of editions. If the stand is reused, the investment is spread across fairs.
    • Venue and dates. Distance to the fair, in Spain or abroad, and the build hours set by the organiser.
    Tell us your floor area and we'll give you a price range →

    Google reviews

    What our clients say

    5,044 reviews on Google

    • 5/5

      Muy buena experiencia con Unical Graphic. Me ayudaron con el montaje de un stand en una feria del sector farmacéutico y el resultado fue impecable. Destacan por la calidad del acabado, la rapidez y lo fácil que hacen todo el proceso.

      YagoGoogle · Original review in Spanish

    • 5/5

      Me acompañaron en todo el proceso y cumplieron con el plazo de entrega pese al tiempo tan ajustado y las modificaciones de última hora. Muy contentos con el resultado!

      Victor Gonzalez GalvezGoogle · Original review in Spanish

    • 5/5

      Los mejores profesionales del sector en la zona. Calidad de impresión y montaje excelente, pero el servicio y el trato recibido está a otro nivel.

      Oktoberfest Barcelona VIPGoogle · Original review in Spanish

    See all reviews on Google →
    Frequently asked questions

    We answer your questions

    Everything people ask before commissioning trade fair stands: lead times, permits, materials, installation and warranty.

    Can't find your question?

    Ask us directly

    How far in advance do I need to commission the stand?

    For a small module or a medium stand with a modular system, four to six weeks before the build is enough. For a bespoke-design stand with its own structure, allow two to three months, because besides design and manufacturing there's the venue's approval of the technical project, which has its own timeline and can't be rushed. If it's one of the big Fira de Barcelona fairs, it's worth starting as soon as your plot is confirmed: accredited fitters and venue services get booked up in the weeks before major fairs. If you're coming to us with less time than ideal, tell us anyway — it can often be resolved by adjusting the construction system.

    Do you handle the paperwork with the venue?

    Yes, and it's an important part of the job even though it's invisible. We prepare and submit the technical documentation required by each fair's rules: dimensioned stand drawings, a materials report with fire-reaction certificates, structural calculations when there's double height or suspended elements, and requests for services like electrical power, water, or loading and unloading. We also manage our team's build accreditations. What we don't do is book the plot itself or the services the venue bills directly to the exhibitor, though we tell you exactly what to arrange and with which specifications.

    Can I reuse the stand at several fairs?

    Yes, and if you attend more than one fair a year it's what we recommend. A modular stand with aluminium profiling is dismantled, transported in crates and rebuilt by reconfiguring modules to fit different floor areas, within a reasonable range: a system designed for 24 m² can stretch to 18 or 30, but not 100. Fabric graphics are interchangeable, so you can change the message without touching the structure. We store the stand at our facility between editions and check it before every fair, replacing damaged panels or profiling parts. The cost per edition drops significantly from the second one onward.

    What happens if something goes wrong during the fair?

    We're reachable throughout the fair, and at the big Barcelona fairs we can get to the hall the same day. That's the main reason we build with our own crew: whoever built your stand knows exactly how it's put together and can fix it. Typical incidents are simple — a panel coming loose, a light fitting failing, or graphics peeling because of the air conditioning — and they're solved in minutes if someone can get there. We also leave basic spare parts at the stand itself.

    How long does building and dismantling take?

    It depends on size, but the real constraint isn't us — it's the window the venue gives. Fairs set specific build days and hours and require everything to be dismantled and removed within a short window after closing, sometimes the same night. A small module is built in a few hours; a 40 m² stand with double height can need two full days. We always plan to finish before the build window closes, not right at the deadline, because any hiccup in a hall full of fitters eats up the margin fast.

    What regulations does a stand have to meet?

    Every venue has its own technical rules, and they need reading because they change between fairs. The common points are: maximum construction height and setbacks from neighbouring stands; the obligation to finish the rear sides facing other exhibitors; fire-reaction certificates for materials, usually class B-s1,d0 or equivalent on visible elements; exit signage if the stand is closed and large; and weight and floor-anchoring limits for the hall. Stands with double height or ceiling-suspended structures also require a project signed by a qualified engineer. We build to these requirements from the design stage, so nothing has to be redone later.

    Can you dress up the basic stand included by the fair?

    Yes, and for a first-time exhibitor it's usually the sensible choice. Many fairs include a basic modular stand with plain walls, carpet and a sign in the plot price. On top of that we can apply fabric or vinyl graphics, add lighting, furniture and a counter, and build a raised element that makes you visible above the general line. It works out considerably cheaper than building from scratch, and the result is more than decent. The limitation is that you can't touch the structure or exceed the venue system's heights.

    What do you need from me to get started?

    The plot floor plan with its measurements and open sides, the fair's technical rules, your brand files, and an idea of what you'll do at the stand — receiving visitors, showing product, running tastings, or closing meetings. That last point shapes the design the most and is the one people mention least: a stand for closed meetings and one for capturing aisle traffic don't look alike at all, even at the same size. With that we give you a proposal and a fixed quote within 24 working hours.

    Do you manufacture yourselves, or subcontract?

    We manufacture at our facility at Passatge la Carola, 2, in Cabrera de Mar, and we build with our own crew. We don't subcontract either. In events this matters more than in any other line of work, because when the date is fixed you can't depend on a third party's schedule, or on someone blaming another supplier. You have a single point of contact from the first sketch until it's dismantled, and that same person is reachable on the day of the event.

    Where do you manufacture and install?

    We manufacture in Barcelona, at our workshop in Cabrera de Mar, and we build with our own crew across Spain and at fairs throughout Europe. That applies equally to a single fair or a calendar of several editions in different countries: the team and the build approach don't change depending on where the fair is. We've been doing this for more than 32 years, and when a project calls for a solution that isn't ours, we say so rather than force it.

    Request your quote

    Get your stand ready before you are

    Tell us about the fair, the size and the date. We'll give you a proposal and a fixed quote within 24 working hours.

    Request a quote

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