Outdoor advertising
Billboards, facades, site hoardings, flag banners and bus-shelter panels. We produce at our workshop in Barcelona and install with our own team throughout Spain.
- From a single site to a network of supports
- Production and installation with no outsourcing
- We tell you which format performs before we produce
Tell us about your campaign
We reply the same business day.
Request a quote No obligation · we review your file for freeCampaigns produced
and installed by us
What outdoor advertising is, and when it pays off
Outdoor advertising covers every graphic support seen from the street: billboards and hoardings, party walls and facades, site hoardings, lamppost flag banners, masts, bus shelters and canopies. It isn't a material, it's a situation. The piece sits outdoors, is viewed while people are moving and almost always from a distance, and that shapes the message, letter size, finish and fixing system far more than design taste does.
It pays off when you want to cover a specific area and repeat impact: a neighbourhood radius, a city entrance, a potential customer's daily route. It works especially well when the business has a physical location to bring people to, when a building site or a shop under renovation can advertise what's coming while the work is under way, and when several locations need to change campaign at the same time without falling out of sync.
Each support has its own page: large-surface material and its production are covered in advertising banners, adhesive vinyl on glass and walls in adhesive vinyl, and the printing technology behind almost all of this in large-format printing. If the moving support is a vehicle, that's vehicle signage, and if what you're after is permanently identifying your premises, commercial signage. The whole Printing section is at digital printing.
Where the campaign
is seen decides everything
The support isn't chosen from a catalogue: it's chosen by where people pass, at what speed, and how long it needs to hold up there. These are the formats we're asked for most.
The classic roadside and urban-plot format. Read in seconds and from a distance, so contrast and letter size are what matter: one message too many and the billboard stops communicating.
Request a quote →The largest and most-seen piece. Here wind and anchoring are what matter: the fixing is calculated and, if the surface calls for it, it's micro-perforated so air can pass through the piece.
Request a quote →Linear metres of street that are already yours. They turn construction time into communication: what's being built, who's building it and what will open there.
Request a quote →Repetition along a route: lampposts, a facade or the entrance to a facility. Produced double-sided and reinforced, because wind is the first thing that tears them.
Request a quote →An illuminated, standard-sized format, which is what lets you change the graphics without touching the support. Ink density is adjusted so the light doesn't wash out the colour.
Request a quote →What a street campaign
gets printed on
Outdoors, the material decides how long the piece lasts and the finish decides whether it's still legible by month three. Sun and wind are what call the shots, not the catalogue.
Banner PVC
The default support for billboards, party walls and hoardings. Reinforced with eyelets or a perimeter pocket depending on how it's tensioned, and can be split into panels when the surface exceeds machine width.
Perforated banner mesh
For surfaces exposed to wind and for scaffolding: the perforation lets air through and reduces strain on the anchors. It's also the option when there are windows behind that can't be left in the dark.
Permanent vinyl + laminate
For the part of the campaign that's applied directly: glass, sheet metal, street furniture or panels. The laminate is what separates a piece that lasts for years from one that fades within a season.
Removable vinyl
For campaigns with an expiry date. Comes off clean with no adhesive residue, which is what any rented unit, any franchise and almost any furniture that isn't yours will require.
Rigid supports
Foam PVC and Dibond for site panels, plot signs and pieces screwed to hoardings. Printed flat and cut to shape, and they withstand impact better than a flexible material.
Fabric and flags
Fabric for flag banners, mast flags and tensioned structures. Lightweight, folds and stores from one campaign to the next, and flag banners are produced double-sided.
Backlit film and paper
Translucent film for bus shelters, canopies and light boxes, and billboard paper for short campaigns where the graphic changes every few weeks and the support stays in place.
How we work
From location to
an installed campaign
- Step 01
Location and dimensions
Before the file, we want to know where the piece will be seen: from what distance, at what height, with what exposure to sun and wind, and how long it needs to stay up. That determines the support and fixing, not the other way round. If needed, we visit the site to measure.
- Step 02
Message, file and colour
A street piece is read in seconds, so we check that the message holds up to that reading and that the file holds up when scaled to full size. If the logo falls apart at six metres, we tell you before printing.
- Step 03
Production at the workshop
Printing, laminating, cutting and assembly in Cabrera de Mar: eyelets, pockets, reinforcements and frames. Not depending on an outside supplier means we can prioritise a campaign deadline without joining someone else's queue.
- Step 04
Installation and removal
Installation with our own team and, once the campaign ends, removal of the piece and its fixing system. Multi-location campaigns are organised by route so every site changes at the same time.
Which format to choose depending on who you want to reach
A summary to get you oriented before the call. The duration shown is typical for a campaign with correct installation and normal exposure; in full sun and south-facing orientation, always expect less.
| Format | Who it reaches | Usual support | Campaign duration | Relative cost |
|---|---|---|---|---|
| Billboard or hoarding | Passing vehicle and pedestrian traffic | Banner PVC or billboard paper | Per campaign | Medium |
| Facade or party wall | The entire visual surroundings of a street | Banner PVC or perforated mesh | +5 years if left in place | High |
| Site hoarding | Nearby pedestrians, at close range | Banner PVC or rigid materials | Length of the build | Medium |
| Flag banners and masts | Repeated route: street, entrance, industrial estate | Fabric or reinforced banner PVC | Reusable | Low per unit |
| Bus shelter or canopy | Waiting pedestrians and public transport | Backlit film or paper | Per campaign | Low |
| Shop window and facade | Anyone already passing your door | Permanent or removable vinyl | 2-10 years depending on vinyl | Medium |
| Multi-location campaign | Several areas or cities at once | Mixed, depending on location | Per campaign | Depends on volume |
How the price of an outdoor advertising campaign is calculated
The base is the square metre produced, but outdoors the square metre explains less than half of it. On top come assembly, the fixing system and installation, and installation is what moves the total the most: the same banner costs one thing on a street-level hoarding and another at eight metres up with public-space permits involved.
That's why we quote broken down by location, with its own dimensions, material and finish, and installation shown separately. That way you know what to trim if the total runs over expectations, and how much it costs to add one more support without renegotiating the whole campaign.
Send us the locations and we'll break down the costWhat moves the price the most
- Surface area and number of locationsAn 80 m² party wall isn't like twenty flag banners: the square-metre price drops with volume, but each location adds preparation and travel time.
- Support and assemblyThe material is only part of it. Laminating, perforation, eyelets, pockets or a frame can weigh more than the printing itself.
- Height and accessibility for installationA street-level hoarding and a party wall requiring lifting equipment and public-space permits are worlds apart in installation cost.
- Whether the campaign repeatsWhen the same size is repeated across several locations, it's produced as a batch and installed by route. That's the biggest saving available.
- Removal and replacementIt's worth deciding early on whether the piece is removed at the end and whether structures are kept for the next campaign.
Google reviews
What our clients say
5,044 reviews on Google
5/5
Servicio impecable de principio a fin. La calidad de impresión es top, pero lo que realmente marca la diferencia es la atención y el trato: rápidos, cercanos y muy profesionales.
Aaron Cuenca AguilarGoogle · Original review in Spanish
5/5
Servicio de impresión que impresiona, por su calidad y rapidez. Más allá de la increible calidad, me gustaría destacar la facilidad de comunicacion y la adaptacion al calendario.
Pol Hernández RosiusGoogle · Original review in Spanish
5/5
Excelente empresa, la recomiendo ampliamente. Necesitábamos estos expositores con urgencia debido a un cambio de última hora, y nos los proporcionaron a un precio excelente. La calidad fue excepcional.
Pol torralba dregerGoogle · Original review in Spanish
We answer your questions
What people ask us before launching an outdoor advertising campaign: formats, permits, durability, timelines, installation and removal.
Can't find your question?
Tell us about your campaignWhich outdoor advertising format suits me best?
Do I need a permit to install a billboard or an advertising banner?
How long does a campaign last outdoors?
What should the file be like if the piece is seen from a distance?
Do you handle installation too?
Do you remove the campaign when it ends?
How long do you take?
Can you run the same campaign in several cities at once?
Do you manufacture in-house or outsource?
Where do you manufacture and install?
Request your quote
Tell us where it needs to be seen
With the locations, the dimensions and how long the campaign needs to run, we can already give you a figure. If the file isn't ready, we'll review it first.