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    Pantene – Promotional Displays for an In-Store Activation — Unical Graphic

    POS displays

    Roll-ups, photo backdrops, displays, counters and portable stands. We produce at our workshop in Barcelona and install with our own team throughout Spain.

    • Assembles without tools and travels in its own case
    • Replaceable graphics on the same structure
    • From a single unit to a full network rollout

    Tell us about your activation

    We reply the same business day.

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    The service

    What POS displays are, and when they pay off

    POS stands for point of sale, and in practice it covers everything that gets set up in a space without altering the space itself: a roll-up that unfolds in two minutes, a photo backdrop put up for a single night, a display that takes up a metre of shop floor, a counter that turns a corner into a service point. What sets these pieces apart from other graphics is that they get assembled, taken apart, stored and brought back out again.

    It pays off when the presence is temporary or itinerant: a trade fair, a single-day event, a campaign touring stores, an opening. And it pays off twice over when the structure is a good one, because what you pay for once is the frame, and what changes each season is just the graphics, which cost a fraction of the whole. That's the criterion to decide with: how many times you're going to use the piece.

    Anything that doesn't get assembled and taken apart belongs on other pages: rigid pieces that get screwed in or hung are covered in printing on rigid materials, adhesive vinyl on glass and walls in vinyl and decor, large fabric surfaces in advertising banners, street-facing supports in outdoor advertising and the printing technology in large-format printing. If what you need is to permanently identify your premises, that's commercial signage. The whole Printing section is at digital printing.

    Types of piece

    Assembled, used
    and stored away

    Everything that comes and goes. What changes from one piece to another is how much space it takes up assembled, how much it takes up stored, and how many times you plan to bring it out.

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    Piece01 / 06

    The most-used piece and the easiest to move: unfolds in two minutes and travels in its own case. The structure lasts for years and the graphics change whenever the message does.

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    Materials and finishes

    What each piece
    is made of

    In POS displays, the material decides two things that matter more than price: how much it weighs when it has to be carried, and how many times it can be assembled before it starts to look used.

    Sample 04 / 07

    Micro-flute cardboard

    For short campaigns and large runs: lightweight, transports flat, assembles without tools and recycles once finished. It's usually what the chain receiving the piece asks for.

    SettingIndoor
    DurabilityCampaign length

    How we work

    From space to
    an installed piece

    1. Step 01

      Space and number of uses

      Two questions before the design: how much space do you have, and how many times will you assemble the piece. For a one-off event, cardboard is more than enough; if it's going out every month for three years, a good structure pays for itself by the third campaign.

    2. Step 02

      Structure and file

      We choose the structure and send you a template with the real measurements, including the areas that end up hidden when tensioned or rolled up. It's where most pieces go wrong: a logo placed exactly where the fabric folds.

    3. Step 03

      Production and assembly

      Printing, cutting and assembly in Cabrera de Mar: sewing, zips, slotting and fitting, depending on the piece. Producing in-house lets us prioritise a trade-fair deadline without joining someone else's queue.

    4. Step 04

      Installation and storage

      We can install on site with our own team, or deliver the piece with its cases and instructions so anyone can assemble it. Everything is delivered with storing and re-use in mind.

    01 / 04
    Before requesting a quote

    Which piece to choose based on how many times you'll use it

    A summary to get you oriented before the call. The criterion that best guides the decision isn't this campaign's budget, it's the number of assemblies planned.

    Relative cost compares the pieces against each other; these aren't fixed prices. "Replaceable graphics" means you can change just the image while keeping the structure.
    PieceWhere it's usedAssemblyReplaceable graphicsRelative cost
    Roll-upShop, conference, receptionOne person, 2 minutesYesLow
    Photo backdropEvents and entrancesTwo peopleYesMedium
    Cardboard displayPoint of sale, short campaignNo toolsNoVery low
    Durable displayRecurring point of saleNo toolsDepends on designMedium
    CounterAccreditation and serviceFolding, one personYesMedium
    Portable standTrade fairs and eventsTwo peopleYesHigh
    Event totemRoute signageNo toolsDepends on designLow
    Not sure which piece you need? Tell us the space and how many times you'll assemble it
    Pricing

    How the price of a POS piece is calculated

    Here you don't pay by the square metre, you pay per piece: structure plus graphics. And those two parts have different lifespans. The structure is bought once and lasts for years; the graphics change whenever the message does and cost a fraction of what the whole set cost.

    That's why we quote the two separately, even on the first order. That way you see from the start how much the next campaign will cost you, which is the figure that really decides whether a piece turns out expensive or cheap. If you're only going to assemble it once, we'll tell you and suggest something more economical.

    Tell us the piece and quantity and we'll break down the cost

    What moves the price the most

    • Structure or graphics onlyIf you already have the frame and only need the replacement graphics, the price drops a great deal. Tell us beforehand: sometimes an existing structure still works.
    • Structure qualityAn entry-level roll-up base and one built to be assembled every week don't cost the same, and they don't last the same either.
    • QuantityA repeated run brings the unit price down, especially with cardboard, where the setup cost is spread across all the units.
    • AssemblySewing, zips, slotting and fitting are workshop labour, and on complex pieces they weigh more than the printing itself.
    • On-site installationDelivering the piece with its cases versus us going out to install it are two different quotes.

    Google reviews

    What our clients say

    5,044 reviews on Google

    • 5/5

      Servicio impecable de principio a fin. La calidad de impresión es top, pero lo que realmente marca la diferencia es la atención y el trato: rápidos, cercanos y muy profesionales.

      Aaron Cuenca AguilarGoogle · Original review in Spanish

    • 5/5

      Servicio de impresión que impresiona, por su calidad y rapidez. Más allá de la increible calidad, me gustaría destacar la facilidad de comunicacion y la adaptacion al calendario.

      Pol Hernández RosiusGoogle · Original review in Spanish

    • 5/5

      Excelente empresa, la recomiendo ampliamente. Necesitábamos estos expositores con urgencia debido a un cambio de última hora, y nos los proporcionaron a un precio excelente. La calidad fue excepcional.

      Pol torralba dregerGoogle · Original review in Spanish

    See all reviews on Google →
    Frequently asked questions

    We answer your questions

    What people ask us before ordering POS displays: structures, replacements, files, assembly, transport and trade-fair deadlines.

    Can't find your question?

    Tell us about your project

    Which piece suits me best: roll-up, stand or display?

    The question that settles it all is how many times you're going to assemble it. For a single one-off event, cardboard or a simple roll-up. For something going out every month, a good structure with replaceable graphics, because it pays for itself in two or three campaigns. And for filling a trade-show space with no building work, a portable stand. Tell us the space available and the number of assemblies planned and we'll tell you which one is worth it.

    Can I just change the graphics and reuse the structure?

    Yes, and it's the best decision you can make with POS displays. The structure of a roll-up, a photo backdrop or a portable stand lasts for years, and replacement graphics cost a fraction of the whole set. If you already have structures from another supplier, send us a photo and the measurements: in many cases we can manufacture the replacement graphics without you having to buy anything new.

    How long does it take to assemble?

    A roll-up unfolds in a couple of minutes, one person is enough. A photo backdrop or a portable stand is assembled by two people with no tools, following the instructions that come with the piece. Cardboard displays arrive flat and go together by slotting the pieces in place. None of this needs a trade-show fitter, which is exactly the cost this kind of material avoids.

    How should I send the file?

    Ideally a PDF with text converted to outlines, and always over the template we send you, because every structure has its own real measurements and hidden areas. That's the mistake that ruins the most pieces: a logo placed exactly where the fabric folds when tensioned, or on the lower part of a roll-up that ends up inside the base. If you send us the design before finalising it, we'll check it.

    Why is the photo backdrop made of fabric and not banner vinyl?

    Because banner vinyl glares under flash and ruins the photos, which is exactly what a photo backdrop is for. Tensioned fabric doesn't reflect, folds without creasing and can be washed and ironed between events. It costs more than banner material, but on a backdrop that's going to appear in hundreds of photos is precisely where it makes least sense to cut corners.

    Can it be used outdoors?

    With care. Most of these pieces are designed for indoor use: roll-ups and photo backdrops don't withstand wind, and cardboard is damaged by damp. For outdoor use there are options with weighted bases and specific materials, but it's best to say so before choosing the piece, not on the day of the event. If your activation is outdoors, we'll propose a different support and let you know.

    How is it transported and stored?

    Everything is delivered with its own case or packaging, designed with storing and re-use in mind. A roll-up fits in the boot of any car, a portable stand in a couple of cases, and cardboard displays travel flat. Keeping it in its case and in a dry place is what makes the difference between a structure that lasts for years and one that already looks used by its third outing.

    How long do you take if I have a trade fair with a fixed date?

    The specific timeline always goes into the quote rather than being a generic promise, because it depends on the piece and the assembly involved. What we can say is that producing in-house means we don't depend on an outside supplier's queue, so we can rearrange production when a date isn't movable, which at trade fairs it never is. Let us know even if the artwork isn't finished: by reserving material and machine time, we start as soon as it arrives.

    Do you manufacture in-house or outsource?

    We manufacture at our facilities at Passatge la Carola, 2, in Cabrera de Mar, and install with our own team. We don't outsource either. It matters especially with POS displays because of deadlines: a trade fair date doesn't move, and when printing, assembly and installation all go through the same workshop, there's no intermediate supplier eating into the margin you had.

    Where do you manufacture and install?

    We manufacture in Barcelona, at our workshop in Cabrera de Mar, and install throughout Spain with our own team. It works the same for a single event as for an activation spread across stores in several provinces. We've been doing this for over 32 years, and if you're only going to use the piece once, we'll suggest something cheaper instead of selling you a structure you don't need.

    Request your quote

    Tell us where you need to install it

    With the space available, the date and how many times you'll use the piece, we can already give you a figure. If the file isn't ready, we'll review it first.

    Request a quote

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