Public Sector

Turismo Andaluz Public Sector Tourism Promotion Stand for Trade Fairs

Events
Spain

The project

What we did

Client: Turismo Andaluz
Sector: Public Sector
Area: Events
Type of work: Trade show stands
Location: Spain

Production of the Turismo Andaluz public sector tourism promotion stand for sector trade fairs, both international and domestic. The set brings together the backlit light box carrying the logo, the translucent banner on the back wall, the reception counter with a backlit logo, the video screen, the landscape graphics and the accent LED lighting, with space for the provincial tourist boards.

The challenge

A public sector stand has to read from the fair aisles, serve visitors at the counter and make room for the provincial tourist boards without diluting the overarching brand. It also travels between fairs, across different venues and floor areas, and is installed to trade fair deadlines.

Our solution

Identification was resolved with an LED-backlit light box with a printed translucent face, set against a back wall lined with a tensioned translucent banner lit from behind, to achieve an even background with no hot spots. The reception counter was built with the logo backlit on the front and a technical void for the cabling. The landscape graphics were printed in large format and the accent LED lighting was arranged to reinforce the panels and the screen area.