Danone stand with blue fascia reading 'El yogur premium para tu menú diario', graphic bar front and seating area

Food Industry

Danone Trade show stand for its premium foodservice yoghurt range

Events
Spain

The project

What we did

Client: Danone
Sector: Food Industry
Area: Events
Type of work: Trade show stands
Location: Spain

Production and installation of the Danone stand presenting its premium yoghurt range for the foodservice channel at an industry trade show. The space is laid out like a small branded café: a blue fascia with the campaign message, an L-shaped counter with graphic fronts, a chilled display case, product frames on the walls and tables for tasting. Unical Graphic took on the graphics, the workshop fabrication and the build.

The challenge

The stand had to convey the idea of the product on a restaurant menu rather than on a supermarket shelf: the trade visitor needed to picture it served. At the same time, the campaign message had to read from the aisles.

Our solution

The concept was an open space with a café feel: white walls, pendant lamps, frames showing the plated desserts and high and low tables for tasting. The perimeter fascia in corporate blue carries the campaign line and the logo, visible from both fronts. The L-shaped counter was dressed with printed fronts showing the product, and a chilled display case, a free-standing chalkboard and a large pack-shaped display were integrated. All the graphics were produced in the workshop and installed by our own crew.