Gym facade with an illuminated light box sign and a shopfront window carrying a rigid poster

Fitness

fit20 Illuminated Sign, Window Poster and Door Vinyl

Printing
Signage
Spain

The project

What we did

Client: fit20
Sector: Fitness
Area: Printing · Signage
Type of work: Shop signage · Illuminated signs · Rigid substrates
Location: Spain

Signage for the facade and shopfront of a gym belonging to the fit20 franchise. The brief covered the fabrication and installation of the illuminated light box sign on the facade, a rigid poster for the window and frosted vinyl with a DNA motif on the glass door, all of it aligned with the brand's identity manual.

The challenge

The franchise works to a closed identity manual, but every unit has its own facade, its own dimensions and its own joinery. We had to carry the same sign and the same graphics across to this particular unit, respecting corporate proportions and colours and keeping it visible from the opposite pavement.

Our solution

After setting out the facade on site, we fabricated an aluminium light box in our own workshop with a printed translucent banner face and internal LED lighting, sized to the available bay and fixed with concealed brackets. The window poster was printed in large format onto rigid panel and mounted on the inner face of the glass. Frosted vinyl plotted with the DNA motif was applied to the door, marking the entrance and screening the view through to the training room.