Hospitality
La Vermutería del Barón Shopfront Signage
What we did
- Client
- La Vermutería del Barón
- Sector
- Hospitality
- Area
- Printing · Signage
- Type of work
- Shop signage · Outdoor advertising
- Location
- Barcelona
Complete shopfront signage for La Vermutería del Barón. The project combines a fascia tray sign lacquered in dark blue carrying the brand graphics and the venue's offer, a perpendicular projecting sign with the knight emblem to catch passers-by, and the installation of LED floodlights that keep the whole visible after dark.
The challenge
The venue occupies the ground floor of a residential building, with a narrow frontage and little room above the door lintel. We had to achieve enough commercial presence to stop pedestrians while respecting the projection limits set by local regulations for the projecting sign, and carry out the installation from the street with the shortest possible pavement occupation.
Our solution
We produced the fascia sign as a folded sheet-metal tray lacquered in the corporate blue, with the graphics in white cut vinyl and a decorative frame that picks up the brand's classic feel. The double-sided projecting sign was sized to the maximum permitted projection and fixed to the building masonry with a reinforced bracket. Lighting was resolved with two neutral-light LED floodlights aimed at the sign, illuminating the piece without dazzling the flats above.
Materials used
- Folded sheet-metal tray lacquered in corporate blue
- White cut vinyl for graphics and decorative frame
- Double-sided projecting sign with reinforced bracket
- Neutral-light LED floodlights for frontal illumination
- Chemical anchors into residential building masonry
Results
- Venue identifiable head-on and from along the street
- Projecting sign within the projection permitted by regulations
- Night-time lighting with no nuisance to the flats above
- Classic image consistent with the vermouth bar concept
- Installation completed in a single day of pavement occupation
The work up close
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