Hospitality

Meliá Dimensional Letters on Hotel Parapet and Canopy

Signage
Seville, Spain

The project

What we did

Client: Meliá
Sector: Hospitality
Area: Signage
Type of work: 3D letters
Location: Seville, Spain

Manufacture and installation of the Hotel Meliá Sevilla dimensional sign in two locations: the building parapet and the canopy over the main entrance. Each position called for its own breakdown, scale and anchoring system while keeping the same typographic identity. The work included set-out, installation at height and levelling of the sign at both points.

The challenge

The parapet is read from a distance and at an oblique angle, while the canopy is seen from a few metres away at guest height. Two different scales had to be resolved without breaking brand unity, and the pieces had to perform outdoors under permanent exposure to sun and rain.

Our solution

Two sets of dimensional letters were fabricated in lacquered sheet, with the edge welded, dressed and sealed against water ingress, and with internal reinforcement in the larger characters. At the parapet the set-out was transferred with a full-scale template and fixing was resolved on a sub-frame anchored to the upstand, with studs and chemical anchors sized for wind exposure. At the canopy the letters were mounted on concealed spacers that stand the piece off the fascia and leave a ventilation gap. In both cases each character was levelled and the baseline checked from street level.