Technology
NTT Data Giant 30th anniversary sculpture in a stadium
What we did
- Client
- NTT Data
- Sector
- Technology
- Area
- Signage · Events
- Type of work
- 3D letters · Corporate events
- Location
- Spain
Fabrication and installation of a large-format sculpture of the number 30 and the NTT Data logo for the company's anniversary celebration, set up on a stadium pitch. The number, in corporate blue, is paired with the logo in illuminated white built-up letters that stand out at night. Unical Graphic took on the workshop production, transport and installation with its own crew.
The challenge
The piece had to read at stadium scale while also working as a close-up photo backdrop for guests. It was installed on natural turf, with no possibility of fixings and a requirement not to damage the pitch.
Our solution
The number 30 was built as a large free-standing sculpture, with a deep edge lacquered in corporate blue and an internal reinforcing structure. To spread the load and protect the turf it sat on flat protection bases. The NTT Data logo was resolved in backlit white built-up letters placed at the foot of the number to form a single image. Installation was carried out piece by piece on the pitch, with the Unical crew working within the venue's schedule.
Materials used
- Large-format sculpture lacquered in corporate blue
- Free-standing internal reinforcing structure
- White built-up letters with LED lighting
- Flat load-spreading bases protecting the turf
- Piece-by-piece installation by our own crew
Results
- A piece that reads at stadium scale
- A photo backdrop widely used by guests
- Illuminated logo with strong presence at night
- Installed with no fixings and no damage to the turf
- A recognisable anniversary image true to the brand
The work up close
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