Telecommunications
ONO Shop branding at El Saler shopping centre
What we did
- Client
- ONO
- Sector
- Telecommunications
- Area
- Printing · Signage
- Type of work
- Shop signage · Vinyl & decoration · POS & displays
- Location
- Valencia
Roll-out of the corporate image for an ONO shop at El Saler shopping centre in Valencia. The space combines a back wall in corporate purple with the logo, white counters with service icons, product displays and vinyls on the shop front. Unical Graphic produced and applied the signage and point-of-sale elements.
The challenge
The shop, open onto the shopping centre mall, had to be recognisable as ONO from the walkway and meet the network's image standard. The space was small and had to accommodate both customer service and product display.
Our solution
The back wall was finished in corporate purple with the ONO logo, so it reads from the mall. The white counters were branded with the service icons and accompanied by a display totem and a framed wall screen. Vinyls were applied to the front and a product display was placed so it can be seen from outside.
Materials used
- Wall finish in the corporate colour
- Large-scale corporate logo
- Counters branded with service icons
- Display totem and screen mount
- Printed vinyls for the shop front
Results
- Shop recognisable from the mall walkway
- Image aligned with the ONO network standard
- Service and display well organised in a small space
- Products visible from outside
The work up close
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