Industry

TKE Van fleet livery in the new brand identity

Signage
Spain

The project

What we did

Client: TKE
Sector: Industry
Area: Signage
Type of work: Fleets · Vehicles
Location: Spain

Livery for a fleet of TKE (TK Elevator) Peugeot vans in the company's brand identity. The rear doors are covered in an orange gradient carrying the TKE logo and the "Move Beyond" tagline; the white sides show the colour logo, service icons and contact details, and the bonnet carries the logo too.

The challenge

A fleet is seen as a group, parked in a row or on the road, so every van had to come out identical: same logo position, same gradient and same dimensions on each unit. The rear, with its creases, window and the join between the doors, means the gradient has to line up when they close.

Our solution

We set the artwork to the van model's dimensions and repeated it on every unit using the same positioning references. On the rear we applied the orange gradient in printed vinyl, matched across both doors, with the logo and tagline in white. On the sides and bonnet we placed the colour logo and the service and contact text.