Telecommunications
Vodafone Christmas set with giant sculpted headphones
What we did
- Client
- Vodafone
- Sector
- Telecommunications
- Area
- Events
- Type of work
- Pop-up & temporary retail · Corporate events · Launches & openings
- Location
- Spain
Production design and fabrication of a Vodafone Christmas set for a shopping centre mall. The centrepiece is a pair of oversized sculpted headphones framing an armchair, on a red and white platform with a snow effect, alongside a campaign graphic panel and a branded counter. Unical Graphic took on the workshop production and the installation in the centre.
The challenge
The set had to work as a photo spot in a busy mall and hold its own against the centre's own Christmas decorations. Given their size and shape, the headphones needed a stable structure and a clean finish from every side.
Our solution
The headphones were built as large-format sculpted pieces with a top band and volumetric ear cushions, lacquered in white and corporate red. The platform was built on two levels, finished in red with a snow-effect edge that brings in the festive theme. A white armchair was placed in the centre so visitors could sit and take photos. A campaign graphic panel and a counter branded with the logo completed the space.
Materials used
- Large-format lacquered sculpted headphones
- Bespoke two-level platform with red finish
- Snow-effect decorative trim
- Printed graphic panel with the Christmas campaign
- Counter branded with the corporate logo
Results
- A recognisable photo spot within the mall
- A brand piece that reads from every side
- Festive theme integrated with Vodafone's colours
- A space designed for visitor interaction
- Clean installation with no intervention in the centre
The work up close
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