Esaote medical trade show stand with a backlit rear panel and a display platform for diagnostic equipment

Medical Technology

Esaote Exhibition stand for medical diagnostic equipment

Events
Spain

The project

What we did

Client: Esaote
Sector: Medical Technology
Area: Events
Type of work: Trade show stands
Location: Spain

Fabrication and installation of the Esaote stand for a medical technology trade show. The space is resolved with a backlit rear panel carrying the brand image and a display platform on which the diagnostic equipment is presented. Unical Graphic handled the workshop production, the printed graphics and the venue build with its own crew.

The challenge

The star of this stand is the medical equipment, not the decoration: it needed a backdrop that set the machines off without competing with them, and a platform able to carry heavy units, level and with cable routing resolved, all built inside the time window set by the venue.

Our solution

The backdrop was resolved with a large-format backlit panel on an aluminium frame, with tensioned textile and LED diffusers spread out to give even light with no hot spots, so the equipment on show is silhouetted against a clean surface. The display platform was built to measure in the workshop, with a reinforced frame, adjustable levelling and internal trunking for the equipment cabling. The side enclosures were executed in lacquered rigid panel on modular aluminium structure, and the whole assembly was dry-built before transport to the venue.