Column wrapped in the Articuland "2026" graphic and Actua's space with roll-up, screen and counter in the event foyer

Technology

Actua Graphics and signage for the Articuland event

Printing
Events
Spain

The project

What we did

Client: Actua
Sector: Technology
Area: Printing · Events
Type of work: Corporate events · Rigid substrates
Location: Spain

We produced and installed all the graphics for Articulate's Articuland event, where Actua had its own space. We dressed the foyer, the courtyard and the auditorium in the event identity: floor-to-ceiling column wraps, hanging banners, information totems, wrapped counters and large-format panels either side of the stage.

The challenge

The event spread across several areas of a large building: an outdoor courtyard, an open double-height foyer and an auditorium. The identity had to come through in all of them and guide attendees between the different points (test drive, tech support, "Ask an Expert"), using pieces that could be put up and taken down quickly.

Our solution

We wrapped the foyer columns in the event graphics in large blocks of colour, so they work as landmarks visible from anywhere in the space. We hung vertical banners with the Articuland brand and placed totems and panels carrying each area's messages. In the courtyard, a wrapped counter welcomes attendees, and in the auditorium we installed large-format panels on both sides of the stage. Actua's space was set up with a roll-up, a wrapped counter and a screen stand.