
Industry
Artplay and Achte Stand for a digital printing trade show
What we did
- Client
- Artplay / Achte
- Sector
- Industry
- Area
- Printing · Events
- Type of work
- Trade show stands · Large format
- Location
- Spain
Production of the shared Artplay and Achte stand at an international digital printing trade show. The walls were dressed with a continuous sky-and-meadow image printed in large format, and the space is completed with vertical light boxes showing samples, a flag banner and counters with rainbow graphics. Unical Graphic handled the printing and the build.
The challenge
At a printing industry show the stand is itself a quality sample: visitors are experts and look closely at colour, joins and finishes.
Our solution
The sky-and-meadow image was printed in large format and installed with care for continuity between panels around the whole perimeter. The vertical light boxes show backlit printed work, and a line of framed samples runs along the side wall. The counters and the flag banner carry a rainbow graphic that ties in with the brand's colour range. Both companies' logos were placed on the fascia.
Materials used
- Large-format printed panels with a continuous image
- Vertical light boxes with backlit samples
- Counters with printed graphics
- Free-standing flag banner
- Framed samples on the wall
- Logos on the fascia
Results
- A continuous image with no visible breaks between panels
- The stand works as a showcase of print quality
- Both brands share the space with a clear read
- A bright atmosphere that stands out in the hall
The work up close
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