Modular book fair stand with printed typographic collage and book displays for publisher Gustavo Gili

Publishing

Gustavo Gili Modular book fair stands

Printing
Events
Spain

The project

What we did

Client: Gustavo Gili
Sector: Publishing
Area: Printing · Events
Type of work: Trade show stands · Large format · Vinyl & decoration
Location: Spain

Design, production and installation of the modular book fair stands for publisher Gustavo Gili. The scheme combines wall bays carrying a large-scale digitally printed typographic collage, award-entry book displays and a welcome counter. Produced entirely in our own workshop, with transport, build and installation at the venue and the subsequent strike.

The challenge

An architecture publisher exhibits to an audience that judges the detail. We had to resolve a modular stand, reusable between editions and adaptable to the changing dimensions of each venue, without the structure taking attention away from the books or from the typographic collage that carries the whole graphic scheme.

Our solution

We started from a modular panel system with repeating sizes, so the same parts cover different floor plans. The graphics were resolved with large-format digital printing on rigid panel, with matt laminate to avoid reflections under show lighting and to survive handling during the build. The book displays were built in the workshop to the publisher's format, with slim-edged shelves. The prior set-out fixed dimensions, joints and fixing points so that the venue build was assembly, not adjustment.