Sports Retail
ASICS Floral built-up logo for a brand presentation space
What we did
- Client
- ASICS
- Sector
- Sports Retail
- Area
- Printing · Signage · Events
- Type of work
- 3D letters · Corporate events · POS & displays
- Location
- Spain
Production of built-up pieces in the shape of the ASICS symbol for a brand presentation space. One of them was dressed in real flowers and placed next to the lounge area, alongside roll-ups and screens; the rest were made as freestanding white pieces on clear acrylic supports.
The challenge
The ASICS symbol is an open, curved shape that had to stand upright without visible structures. The floral version also had to carry the weight of its dressing without losing the outline of the logo.
Our solution
The pieces were cut in the workshop following the outline of the symbol and finished in white so the shape reads cleanly. To keep them upright, a clear acrylic support with an anchoring base was designed, which visually disappears against the floor. The floral piece was prepared as a base for the flower dressing and presented on an easel within the space. The whole set was dry-built in the workshop to check stability and plumb before transport.
Materials used
- Built-up pieces cut to the shape of the symbol
- White lacquered finish
- Clear acrylic supports with anchoring base
- Base prepared for real flower dressing
- Printed brand roll-ups
Results
- The ASICS symbol becomes the focal point of the space
- The pieces stand upright with no visible structure
- The floral version adds a natural, photogenic accent
- A light set that is easy to transport and reposition
The work up close
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