Mionetto Salone dimensional sign at the entrance, with corporate orange vinyl floor runner

Beverages

Mionetto Salone Brand Activation

Signage
Events
Barcelona

The project

What we did

Client: Mionetto
Sector: Beverages
Area: Signage · Events
Type of work: Pop-up & temporary retail · 3D letters
Location: Barcelona

Brand activation for Mionetto Salone, the Italian winery's pop-up space. The project starts on the street, with a dimensional sign mounted on the entrance gate and an orange vinyl floor runner guiding visitors from the pavement, and continues inside with a backlit totem and vinyl applied to the glass surfaces of the hall.

The challenge

The entrance to the space was a perforated metal gate, difficult to dress and with no obvious fixing point for a sign. The brand also needed to make itself visible from the street in a discreet, landscaped setting, without intervening on the building facade or leaving any trace once the activation ended.

Our solution

We mounted the dimensional sign on a dark panel suspended from the gate itself, with a lightweight sub-structure that spreads the load without drilling into the enclosure. The letters were produced as dimensional cut letters lacquered in white to stand out against the dark background. From the pavement, an orange vinyl floor runner, cut to fit the cobbled paving, works as a welcome mat and as a brand signal from a distance. Inside, a backlit totem doubles as a photo wall, and printed vinyl on glass carrying the brand crest and bubbles completes the setting.