Refrigerated lorry liveried with the Central Lechera Asturiana countryside graphics, seen from the side outdoors

Food

Central Lechera Asturiana Refrigerated Fleet Livery

Signage
Spain

The project

What we did

Client: Central Lechera Asturiana
Sector: Food
Area: Signage
Type of work: Fleets
Location: Spain

Livery for the Central Lechera Asturiana distribution fleet: refrigerated lorries and a delivery van dressed in the brand's countryside graphics. The imagery was adapted to each body format, printed large-format onto laminated cast vinyl and installed across the units to the same criteria for scale, cropping and finish.

The challenge

The countryside artwork is a continuous photograph and the refrigerated bodies share neither dimensions nor proportions with the van. The challenge was to keep the same landscape and the same brand scale recognisable across vehicles of different sizes, with no crops that would leave the image unbalanced.

Our solution

We measured each body and re-cropped the countryside photograph per format, holding the horizon line and the logo height constant so the fleet reads as a set. The graphics were printed large-format onto cast vinyl and laminated to protect the colour against washing and radiation. Installation was carried out in vertical panels with overlaps, conforming over ribs, mouldings and refrigeration units and tucking the edges into the chassis rail.