Red Five Guys hoarding seen from across the atrium, above the food court

Restaurant

Five Guys Coming-soon graphic hoarding in Barcelona

Printing
Signage
Barcelona

The project

What we did

Client: Five Guys
Sector: Restaurant
Area: Printing · Signage
Type of work: Outdoor advertising · Vinyl & decoration · Large format · Shop signage
Location: Barcelona

Graphic wrap for the construction hoarding of a future Five Guys restaurant in Barcelona, set in a busy indoor space. The whole perimeter was covered in corporate red with the logo in large format, brand claims in Spanish and English, product photography and the "Barcelona-BCN arriving soon" notice. Unical Graphic handled printing and installation.

The challenge

The hoarding had to hide the works and at the same time act as the brand's first announcement to passing visitors. Being a long, continuous frontage, any mismatch between panels would have shown in the colour and in the flow of the graphics.

Our solution

The graphics were printed in large format on panels sized to each section of the hoarding, keeping the corporate red consistent from end to end. The logo, claims and burger photography were spread along the frontage so the message reads from any approach. The corners were finished with the brand's chequered pattern, which closes the volume and identifies it from the lower level as well. Installation was carried out on site by our own crew.