Automotive
Lexus Pit-building banners and brand gantry at the Jarama Circuit
What we did
- Client
- Lexus
- Sector
- Automotive
- Area
- Printing · Events
- Type of work
- Sports events · Outdoor advertising
- Location
- Madrid, Spain
Brand dressing of the Jarama Circuit for Lexus. The pit building facade was covered in large-format banners showing the brand's cars on a blue background, and a gantry carrying the Lexus logo was set up over the track, visible from the straight and from the pit area.
The challenge
A circuit is a huge open space: the brand had to be visible from a distance, both on the pit building and over the track, and every piece had to withstand wind and weather throughout the activation.
Our solution
We printed large-format banners sized to the panels of the pit building facade and tensioned them to form a continuous band of car images. Over the track we installed the Lexus gantry, high enough for cars to pass underneath and visible along the whole straight.
Materials used
- Large-format printed banners for the pit building
- Brand gantry over the track
- Outdoor tensioning and fixing system
Results
- Brand present in the pits and on the track
- Pit building turned into a large advertising surface
- Pieces built to stand up to the weather
The work up close
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