Red Five Guys Parquesur hoarding with coming-soon messages, social media handles and a Freestyle machine

Restaurant

Five Guys Coming-soon hoarding in a shopping centre

Printing
Spain

The project

What we did

Client: Five Guys
Sector: Restaurant
Area: Printing
Type of work: Outdoor advertising · Vinyl & decoration
Location: Spain

Graphic wrap for the construction hoarding of a Five Guys restaurant at the Parquesur shopping centre. The double-height volume was covered in corporate red with the logo, the "250.000 posibilidades de crear tu hamburguesa" message, a column with the brand's social media handles and an illustration of the Freestyle drinks machine.

The challenge

The hoarding took up a double-height corner of a shopping mall and had to announce the opening to everyone passing by, without leaving the works on show.

Our solution

The graphics were printed in large format and applied to the hoarding panels, splitting the messages between the front and side faces so they read from both of the mall's walkways. The vertical white strip with the social media handles marks the edge of the volume and adds contrast to the red. The centre's name and the coming-soon notice complete the information. Installation was carried out on site by our own crew.