
Restaurant
Five Guys Interior graphics and bilingual signage for a restaurant
What we did
- Client
- Five Guys
- Sector
- Restaurant
- Area
- Printing · Signage
- Type of work
- Vinyl & decoration · Corporate signage · Shop signage
- Location
- Spain
Production and installation of the interior graphics for a new Five Guys restaurant. The project brings together white-on-black typographic murals carrying the brand's messages, red wayfinding bands in Catalan and Spanish above the ordering and collection areas, and lettered panels on the drinks counter screen. Unical Graphic worked alongside the other trades during the final phase of the fit-out.
The challenge
The graphics had to reproduce Five Guys' recognisable language —condensed type, corporate red and chequers— while organising the customer's route between the ordering point and the collection point. Everything was installed with the unit still under construction and other trades working around it.
Our solution
The typographic murals were printed in large format and applied to the dining room walls, with each layout fitted to its wall so the statements read in full from the tables. The "Demaneu aquí / Pedir aquí" and "Recolliu aquí / Recoger aquí" directions were produced in cut vinyl on the red header bands, aligned with the menu screens. The counter screen panels were lettered Coffee and Milkshakes in the brand typeface. Installation was coordinated with the site management so each area was tackled at the right moment.
Materials used
- Large-format printed vinyl for typographic murals
- Cut vinyl for bilingual wayfinding on red bands
- Lettered rigid panels for the counter screen
- Protective laminate for high-traffic surfaces
- On-site installation by our own crew
Results
- Ordering and collection route signposted clearly in two languages
- Brand messages built into the dining room walls
- Interior look consistent with the Five Guys standard
- Installation dovetailed with the work of the other trades
The work up close
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