Pharmaceutical
Esteve Vinyls and signage for the NeuroCare event
What we did
- Client
- Esteve
- Sector
- Pharmaceutical
- Area
- Printing · Events
- Type of work
- Vinyl & decoration · Corporate events
- Location
- Spain
Dressing for Esteve's NeuroCare event, focused on the role of nursing in treating Parkinson's disease. We wrapped the stairwell balustrade in the event graphics, applied circle-and-line vinyls to the meeting rooms' glass partitions and put up die-cut hanging signs and totems pointing to the auditorium and cloakroom.
The challenge
The event took place on an open-plan office floor with a stairwell in the middle and rooms divided by glass partitions. That workspace had to become the event venue and guide attendees to the auditorium and cloakroom, with no building work and everything removable.
Our solution
We clad the balustrade panels in the NeuroCare graphics, turning the stairwell into the centrepiece of the floor. On the glass partitions we applied a vinyl of circles joined by lines, dressing the rooms without taking away light. Wayfinding was handled with die-cut hanging signs and totems shaped like the event identity, pointing to the auditorium and cloakroom.
Materials used
- Balustrade wrap with printed graphics
- Cut vinyl for glass partitions
- Die-cut hanging signs
- Die-cut event information totems
Results
- Office floor turned into the event space
- Signposted route to the auditorium and cloakroom
- Partitions decorated without losing light or visibility
The work up close
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