Beverages

Freixenet Product Launch Set Design on a Rooftop

Printing
Events
Barcelona

The project

What we did

Client: Freixenet
Sector: Beverages
Area: Printing · Events
Type of work: Launches & openings · Corporate events · Rigid substrates
Location: Barcelona

Set design for a Freixenet product presentation held on a rooftop in Barcelona. We produced a backdrop panel with a metallic-textured finish and a circular logo die-cut in yellow and mounted proud of the surface, together with a circular stage riser lacquered in the same yellow and the accompanying props. Unical Graphic took care of the workshop fabrication, transport and installation on the roof.

The challenge

A rooftop imposes limits on access, weight and fixings: the material goes up by lift or staircase and nothing can be fixed to the roof deck. The session was also in full daylight, so the metallic texture of the backdrop had to give the surface depth without creating glare or blowing out the yellow of the logo.

Our solution

The backdrop was made from rigid panel split into manageable modules, dressed with the metallic texture and assembled on site on a free-standing frame with counterweights. The circular logo was die-cut from lightweight panel, lacquered in the corporate yellow and mounted off the backdrop on standoffs, so its own shadow lifts it away from the surface. The circular riser was resolved with a modular structure levelled on adjustable feet, a top lacquered in the same tone and a finished edge. Everything was removed with no fixings and no marks on the roof deck.