Kenzo fragrance display unit installed in a duty free retail point with product on show

Perfumery

Kenzo Bespoke fragrance display unit for duty free

Printing
Spain

The project

What we did

Client: Kenzo
Sector: Perfumery
Area: Printing
Type of work: POS & displays
Location: Spain

Fabrication and installation of a fragrance display unit for the Kenzo retail point in a duty free store. The unit organises the display of the bottles and carries the brand's image inside an environment crowded with competitors. Unical Graphic handled the set-out, workshop fabrication, finishing and in-store installation.

The challenge

In duty free the allocated space is tight and footfall is fast: the unit has to read in seconds, stand up to constant handling of the product by customers and fit a fixed-size opening, with no room for adjustments on the fly during installation.

Our solution

The display was resolved as a bespoke unit worked up from a set-out of the real location. The carcass was built in lacquered board with clean edges and a finish that takes frequent cleaning, completed with display shelving sized for the product and integrated areas for the brand graphics. Accent LED lighting was arranged to reinforce the read of the bottles without throwing reflections onto the glass. The whole unit was dry-built in the workshop, checked complete and transported in parts for a fast in-store installation.