Fashion & Sports
Puma Footwear Product Display
What we did
- Client
- Puma
- Sector
- Fashion & Sports
- Area
- Printing
- Type of work
- POS & displays
- Location
- Spain
Design and manufacture of a product display for Puma showing a cutaway of the AERO cushioning technology in a trainer. The work included developing the support, machining and assembling the parts, digital printing of the explanatory graphics and the final finish, with the sectioned trainer presented on the structure itself.
The challenge
A technical display has to explain something you cannot see: what happens inside the sole. The support had to hold the sectioned trainer in the exact position that keeps the cut face in view, without stealing attention from the product or from the technology message.
Our solution
We developed a structure that presents the trainer in cutaway at eye level, with a housing machined to fit the piece so the section plane faces the visitor. The explanatory graphics were digitally printed and applied to the support, keeping the product area clear of text. Assembly was resolved with concealed joints and finished edges, so the whole piece reads as a single branded object at the point of sale.
Materials used
- Bespoke display structure, fabricated and machined in-house
- Housing fitted to the sectioned trainer
- Digital printing of the explanatory product graphics
- Concealed joints and finished edges in the assembly
- Surface finish prepared for retail environments
Results
- The sole section sits visible at eye level
- The product stands out against a visually neutral support
- The graphics explain the technology without competing with the trainer
- A finished piece with no visible joints or raw edges
- Ready to install at the point of sale
The work up close
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