Construction
La Llave de Oro Branded construction site hoarding
What we did
- Client
- La Llave de Oro
- Sector
- Construction
- Area
- Printing
- Type of work
- Outdoor advertising · Large format
- Location
- Spain
Dressing of the perimeter hoarding of a site for the developer and builder La Llave de Oro. The panels alternate a black background carrying the golden key logo with vertical yellow stripes, turning the site enclosure into a continuous brand surface at street level.
The challenge
Site hoarding is a long surface, exposed to the sun and to passers-by for months. The graphics had to keep their rhythm along the whole frontage and also resolve the corners and changes of plane in the enclosure.
Our solution
A repeatable module was designed, a black panel with the logo and a yellow stripe that sets the rhythm along the pavement. The graphics were printed in large format on outdoor-grade materials and applied to the hoarding panels, keeping continuity around the corners. Installation was carried out on the public highway by our own crew, keeping the footway open.
Materials used
- Large-format printing for outdoor use
- Graphics applied to construction hoarding panels
- Repeatable module with logo and corporate colour stripe
- Corners and changes of plane resolved in the enclosure
Results
- The site enclosure works as a continuous brand surface
- Immediate recognition of the developer from the road and the pavement
- A tidy, well-kept image in a construction setting
- Graphics prepared for long-term outdoor exposure
The work up close
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