
Retail
Leroy Printed Murals for a Service Station Shop
What we did
- Client
- Leroy
- Sector
- Retail
- Area
- Printing
- Type of work
- Vinyl & decoration · Large format
- Location
- Spain
Interior decoration of the convenience store at a service station for Leroy. We produced and installed the large-format printed murals for the coffee, ice cream and drinks areas, applied to the existing fixtures and shelf fronts, beneath the timber slatted ceiling of the sales floor.
The challenge
The murals had to be applied to fixtures already in place, with fronts of differing widths, edges, joints and shelf heights. We had to give the store's areas visual order and make each graphic fit its own bay with no visible trimming and no bubbles, with the store still trading.
Our solution
We measured each front and each shelving module on site and laid out the graphics bay by bay, working around the breaks in the fixtures so the images would not be cut at an awkward point. Printing was carried out in large format onto vinyl with a matt lamination, which reduces glare under the store lighting and stands up to daily cleaning. Application was wet onto the fronts, and onto rigid panel where the substrate would not take adhesive, with the graphics wrapped to the edge.
Materials used
- Large-format printed vinyl with matt lamination
- Rigid panels for the fronts that would not take adhesive
- Large-format digital printing of the area murals
- Installation onto the existing fixtures and shelving
- Trims and edge finishes for the fronts
Results
- Coffee, ice cream and drinks areas distinguishable at a glance
- Graphics fitted to each bay with no visible trimming
- Matt lamination that reduces glare under the store lighting
- Installation resolved over the existing fixtures, without replacing them
- Finish consistent with the timber slatted ceiling of the sales floor
The work up close
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