Automotive

Lexus Dealership dressing for the CT 200h presentation

Printing
Events
Spain

The project

What we did

Client: Lexus
Sector: Automotive
Area: Printing · Events
Type of work: Launches & openings · Photocalls & press walls · Large format
Location: Spain

Dressing of a Lexus dealership for the presentation of the new CT 200h Hybrid. The interior was fitted with a logo step-and-repeat, wrapped columns and a model banner, and the facade received a large printed banner beneath the brand's illuminated sign.

The challenge

The showroom had to become an event space without losing its sales function, with the brand present on walls, columns and glazing. From the street, the launch needed to be visible before anyone walked in.

Our solution

The showroom walls and glazing were covered with a Lexus logo-pattern step-and-repeat that works as a backdrop for photography and video. The columns were wrapped in the same pattern to give the space visual continuity. A CT 200h banner carrying the brand claim was placed next to the AV area. On the facade, a large-format banner with the car and the launch message was installed, fitted beneath the existing sign.