Automotive

Škoda eventos Outdoor Advertising Sculpture with Brand Arch

Printing
Events
Spain

The project

What we did

Client: Škoda eventos
Sector: Automotive
Area: Printing · Events
Type of work: Corporate events · Outdoor advertising · Pop-up & temporary retail
Location: Spain

Manufacture, transport and installation of an outdoor advertising sculpture for Škoda, made up of an arch structure carrying the brand logo and the display platform for a Superb in a public garden. The work covered breaking the piece down for transport, lifting and assembling on site, levelling over uneven ground and the final inspection of the whole unit.

The challenge

The site was a public garden with uneven paving and no possibility of fixing to the ground, and the structure had to stand on its own outdoors with a vehicle placed beneath it. The arch also had to read cleanly from every angle, because the public walks all the way round it.

Our solution

The arch was fabricated in sections with an internal steel structure and lacquered rigid panel cladding, with the joints resolved on the arrises so they cannot be read from the path. The breakdown was rehearsed in the workshop, numbering sections and connections. On site we set out the footprint, positioned ballasted bases and levelled with packers and adjustable feet to absorb the fall of the garden. The sections were lifted and tied together with concealed fittings. The logo was applied in cut vinyl on the front face, and the whole piece was checked through 360 degrees before the vehicle was positioned.