Front of a Lexus sports car wrapped in purple lines on black with gold details, in a Marvel theme

Automotive

Lexus Artistic vehicle wraps for display

Signage
Spain

The project

What we did

Client: Lexus
Sector: Automotive
Area: Signage
Type of work: Vehicles
Location: Spain

Full wraps for several Lexus cars with artwork designed for display. A sports car carries a Marvel-themed edition with purple lines on black and gold accents, and several models from the range, SUV and saloon, were dressed in purple gradients, galaxy effects and gold lines running the length of the bodywork. The cars were presented at the dealership.

The challenge

This is continuous artwork: the gold lines and gradients have to flow from one panel to the next with no visible breaks, across bonnet, wings, doors and tailgate. On cars with lines as sharp as a Lexus, with the grille, wheel arches and body creases, any misalignment shows straight away.

Our solution

We printed the artwork on wrap vinyl and fitted it panel by panel, matching the lines and gradients across joins so the design reads as a whole from any angle. On the bonnet, the central motif was centred on the car's axis, and the gold lines were aligned with the edges of the bodywork. The grille, headlights and tail lights were left clear so each model is still instantly recognisable.