Glass partition with frosted vinyl and the motto "the customer is our boss" at McDonald's offices

Restaurant

McDonald's Frosted vinyl and graphics for corporate offices

Printing
Signage
Spain

The project

What we did

Client: McDonald's
Sector: Restaurant
Area: Printing · Signage
Type of work: Vinyl & decoration · Corporate signage
Location: Spain

Vinyl decoration for McDonald's corporate offices. The glass partitions of offices and meeting rooms carry frosted vinyl with the brand's mottos and values —"the customer is our boss", "good citizen", "i'm lovin' it" in several languages—, providing privacy while communicating the company culture. A band of phrases in coloured vinyl across the windows and graphic murals in corridors and offices complete the scheme.

The challenge

The glass partitions needed privacy without losing light, and the client wanted to use them to bring its values into everyday office life. Many metres of glass had to be dressed with graphics that stayed consistent in height and alignment.

Our solution

Frosted vinyl was applied in a continuous band at eye level, with the brand mottos cut out or printed on it so they read from both sides of the glass. The texts were spread across offices and rooms so that each space has its own message. A band of phrases in coloured vinyl was fitted across the windows of the open-plan area, and printed murals complete the corridors and executive offices. Installation took place while the office was still being fitted out.