Banco Mediolanum photo wall with integrated screen and vinyl flooring at the Supercopa Endesa

Banking

Banco Mediolanum Brand Activation at the Supercopa Endesa

Printing
Events
Spain

The project

What we did

Client: Banco Mediolanum
Sector: Banking
Area: Printing · Events
Type of work: Sports events · Outdoor advertising · Rigid substrates
Location: Spain

Brand activation for Banco Mediolanum as a sponsor of the Supercopa Endesa basketball tournament. We produced and installed the full set of elements for the campaign: a photo wall with integrated screen and vinyl flooring marked with playing positions, cube structures clad in large-format printed banner, advertising hoardings and the sponsorship product signage.

The challenge

The activation took place outdoors, in urban settings and on the forecourt of an arena, with all the exposure to wind and sun that entails. The elements had to withstand the weather and continuous public use, be installed and struck quickly between locations, and keep the corporate colour intact under direct light.

Our solution

We resolved the photo wall with a free-standing structure clad in tensioned printed banner, with a central aperture for the screen and concealed ballast that avoids any fixing into the paving. The flooring was produced in technical anti-slip vinyl with 'Jugador 1, 2 y 3' positions marked out, organising participation without the need for hostesses. The perimeter hoardings were dressed with printed skirts, and the large-format cube structures were clad in blockout banner to maintain opacity and the saturation of the corporate blue.