Wooden archway with the Freixenet sign installed among the vineyards of Mallorca

Beverages

Freixenet Solare Brand Experience in the Vineyards

Signage
Events
Mallorca

The project

What we did

Client: Freixenet
Sector: Beverages
Area: Signage · Events
Type of work: Corporate events · Fleets
Location: Mallorca

Open-air brand experience for Freixenet Solare on wine estates in Mallorca. We produced the branded wooden archway that acts as the gateway to the vineyard and the signage for the fleet of classic 4x4s that carry visitors along the estate tracks, turning every vehicle into a brand platform on the move.

The challenge

The whole project took place in open countryside, with no power supply and no surfaces to build against, in a natural setting that would not tolerate industrial-looking structures. The vehicle signage also had to be applied to vintage bodywork with irregular surfaces and pronounced curves, and be removable without damaging the original paint.

Our solution

The archway was built in solid timber with a weathered white finish, sized to frame the vineyard from the entrance point and with buried anchors that keep it stable without any groundworks. The branding was resolved as a direct application onto the timber so it sits within the texture of the material. For the fleet we used conformable cast cut vinyl with clean removal, set out piece by piece on each body panel to respect the ribs, mouldings and curves of the classic vehicles.