Movistar promotional marquee with an outdoor stage set up on a public street in a coastal town

Telecoms

Movistar Promotional marquee, outdoor stage and esports stand

Events
Spain

The project

What we did

Client: Movistar
Sector: Telecoms
Area: Events
Type of work: Trade show stands · Sports events
Location: Spain

Production and installation of a Movistar street activation in a coastal town: a public-facing marquee and an outdoor stage, documented across several build phases. The commission also included a separate stand for the brand's esports team. Unical Graphic took on the graphics fabrication, dressing the structures and the on-site build with its own crew.

The challenge

A street activation means building and striking within short windows, on public paving and with coastal wind. On top of that, two very different brand registers had to coexist: the consumer promotion aimed at passers-by, and the esports world with its own graphic language and equipment needs.

Our solution

The marquee and stage were dressed with printed banners and valances over a braced, ballasted load-bearing structure, with no fixings into the paving. All graphics were printed on outdoor-rated media and cut to the size of each bay, with a workshop dry-build to check the fit before leaving. The esports stand was resolved separately with modular aluminium structure, lacquered rigid panels, a bespoke counter and accent LED lighting over the gaming positions, so each space keeps its own identity without breaking the shared brand image.