
Clinical Nutrition
Nestlé Health Science Exhibition stand for clinical nutrition
What we did
- Client
- Nestlé Health Science
- Sector
- Clinical Nutrition
- Area
- Events
- Type of work
- Trade show stands
- Location
- Spain
Production design, fabrication and installation of the exhibition stand for the clinical nutrition division of Nestlé Health Science. The space combines branded graphic panels, a welcome counter and a product display area, conceived for conversation with healthcare professionals. Unical Graphic took on the full workshop production and the on-site build with its own crew.
The challenge
A stand aimed at healthcare professionals has to convey rigour without turning cold, and organise a lot of product information across very little linear metre. Add to that the narrow build window imposed by the venue and the need for a flawless finish wherever the visitor comes into direct contact.
Our solution
The base is a modular aluminium structure clad in lacquered rigid panel, which resolves both the graphic bays and the service enclosures at once. The panels were printed large-format and laminated to take the rub of show traffic. The counter was built to measure in the workshop, with a branded front and internal storage for literature. The layout reserves a strip for product display and leaves the rest of the space clear for conversation. The whole stand was dry-built in the workshop and raised at the venue within the show's time window.
Materials used
- Modular aluminium structure with lacquered rigid panel
- Large-format printed and laminated graphic panels
- Bespoke counter with branded front and internal storage
- Display shelving for the product range
- Accent LED lighting over the graphic bays
Results
- A space that reads clearly to healthcare professionals from the aisle
- Product information ranked and ordered across the graphic bays
- The counter brings contact and literature together at one point
- Uniform finishes across every visitor contact area
- Demountable structure, reusable at future editions
The work up close
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