
Sports
Titan Desert Finish Arch and Sponsor Supports
What we did
- Client
- Titan Desert
- Sector
- Sports
- Area
- Events
- Type of work
- Sports events
- Location
- Spain
Production of the finish-line graphics for the Titan Desert, a stage race in the desert. Unical Graphic fabricated the start and finish arch and the sponsor supports for the finish area, including the signage for the space where riders were received. Every element was conceived to travel broken down and to be built and struck at each stage.
The challenge
A stage race means raising and removing the finish area every day, in open terrain, with wind and dust and no fixing points. The supports had to be light, pack down small and allow for sponsor changes between stages.
Our solution
The arch was resolved with a demountable tubular structure and a printed banner tensioned with eyelets and cable ties all the way round, in a mesh version on the most exposed panels to reduce wind load. The sponsor supports were made with lightweight frames and interchangeable graphics, so a single frame would take different panels depending on the stage. Each piece was numbered and packed by set, with base ballast so nothing depended on ground fixings, and delivered with build instructions for the race crew.
Materials used
- Printed banner tensioned with eyelets and cable ties
- Mesh banner for the panels exposed to wind
- Demountable tubular structure
- Lightweight frames with interchangeable graphics
- Base ballast for uneven terrain
Results
- Finish line identifiable at distance in open terrain
- Sponsors present in the riders' arrival shot
- Build and strike repeatable at every stage
- Unit transportable broken down and in a small volume
- Graphics replaceable without changing the structure
The work up close
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