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    Titan Desert finish arch with a printed banner and sponsor supports in the finish area

    Sports

    Titan Desert Finish Arch and Sponsor Supports

    • Events
    • Spain
    The project

    What we did

    Client
    Titan Desert
    Sector
    Sports
    Area
    Events
    Type of work
    Sports events
    Location
    Spain

    Production of the finish-line graphics for the Titan Desert, a stage race in the desert. Unical Graphic fabricated the start and finish arch and the sponsor supports for the finish area, including the signage for the space where riders were received. Every element was conceived to travel broken down and to be built and struck at each stage.

    The challenge

    A stage race means raising and removing the finish area every day, in open terrain, with wind and dust and no fixing points. The supports had to be light, pack down small and allow for sponsor changes between stages.

    Our solution

    The arch was resolved with a demountable tubular structure and a printed banner tensioned with eyelets and cable ties all the way round, in a mesh version on the most exposed panels to reduce wind load. The sponsor supports were made with lightweight frames and interchangeable graphics, so a single frame would take different panels depending on the stage. Each piece was numbered and packed by set, with base ballast so nothing depended on ground fixings, and delivered with build instructions for the race crew.

    Materials used

    • Printed banner tensioned with eyelets and cable ties
    • Mesh banner for the panels exposed to wind
    • Demountable tubular structure
    • Lightweight frames with interchangeable graphics
    • Base ballast for uneven terrain

    Results

    • Finish line identifiable at distance in open terrain
    • Sponsors present in the riders' arrival shot
    • Build and strike repeatable at every stage
    • Unit transportable broken down and in a small volume
    • Graphics replaceable without changing the structure
    Gallery · 7 photos

    The work up close

    More work

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