Metal container display unit with the large-format graphics installed, photographed in the workshop during assembly

Fashion & Sports

Oakley Large-Format Graphics for a Touring Display Module

Printing
Spain

The project

What we did

Client: Oakley
Sector: Fashion & Sports
Area: Printing
Type of work: POS & displays · Large format
Location: Spain

Production and installation of the large-format graphics for a touring display module for Oakley, built on a metal container. The work covered the printing of the panels, the installation onto the structure and the commissioning of the whole unit in our own workshop before it went on the road, with the module set up to travel between locations.

The challenge

A display unit that travels is assembled and dismantled many times and is exposed to sun, rain and handling. The graphics had to cover metal panels with ribs, joints and fittings, survive transport without lifting at the edges, and be checkable or replaceable without dismantling the structure.

Our solution

We broke the graphics down panel by panel from the real dimensions of the container, placing the cuts at the joints in the structure so no image would be split across a rib. Printing was carried out in large format with outdoor inks and a protective lamination, and applied wet onto panels degreased beforehand, with the graphics wrapped to the edge and post-heated over the raised areas. Assembly and inspection were carried out in our own workshop, which allows the complete unit to be checked before dispatch.