Fashion

Sunglass Hut Customisation of a Vending Machine for In-Store Use

Printing
Barcelona

The project

What we did

Client: Sunglass Hut
Sector: Fashion
Area: Printing
Type of work: POS & displays · Vinyl & decoration
Location: Barcelona

Customisation of a claw machine vending unit for a Sunglass Hut in-store brand activation, together with the decorative vinyl for the wall of the space. We produced and installed the printed vinyl across the machine housing, adapted to its glazing, edges and controls. The work was photographed in the stockroom, during the preparation stage.

The challenge

The machine arrived in its standard housing, with glazing, rounded corners, vents and controls that could not be covered. We had to turn it into a recognisable brand piece without touching its mechanics or preventing its use, and have it ready before it went out onto the sales floor.

Our solution

We took face-by-face measurements of the housing and laid out the breakdown leaving the glazing, vents and controls clear, with the die-cuts already marked up in the print file. Printing was carried out in large format onto polymeric vinyl with lamination, which allows the rounded corners to be worked and resists the wear of in-store use. Application was dry onto degreased metal, with post-heating at the edges and curves. The wall of the space was resolved with decorative vinyl applied in a continuous run.