U-shaped registration counter with blue and orange fronts at a dermatology congress

Pharmaceutical

Pharma Stands and exhibition area for a dermatology congress

Printing
Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Trade show stands · Corporate events · POS & displays
Location: Spain

Production of the exhibition area for a dermatology congress organised by a pharmaceutical company. The brief covered the registration counter, several product and medical-area stands, wayfinding to the plenary room, rest benches and two scenic spaces with sculptures under truss. Unical Graphic built and installed every piece with its own crew.

The challenge

The congress filled a large open-plan foyer that had to become an ordered route, with product, medical and rest areas reading as a single project. Each stand needed its own graphics without breaking the common line.

Our solution

The congress's blue and orange identity was carried onto a U-shaped registration counter and modular upholstered benches that punctuate the aisle. The stands were built from rigid panels and backlit fabric frames on grey platforms, with integrated screens, tablet holders and bars with stools. Wayfinding to the plenary room was also produced as a backlit frame so it reads from a distance. Two truss structures with graphic backdrops frame the sculptures that act as focal points.