Pharmaceutical

Pharma Congress Stand

Events
Barcelona

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Events
Type of work: Trade show stands
Location: Barcelona

Full design, production and assembly of the Pharma stand for an international oncology congress. A high-impact visual space structured around an imposing white architectural arch, large-format videowalls presenting oncology products such as Imbruvica and Darzalex, a circular counter with perimeter blue LED lighting, and a lounge area with white designer furniture.

The challenge

Pharma needed a stand that conveyed scientific leadership and therapeutic innovation in a highly competitive oncology congress environment. The design had to coherently integrate multiple pharmaceutical products with their respective clinical messages, create a memorable visitor engagement space, and allow for on-screen presentation of real-time data and studies. Assembly had to be executed with total precision to meet un grupo farmacéutico internacional's demanding brand standards.

Our solution

We designed and manufactured a large-scale matte white arch as the stand's defining structure, visually shaping the space and acting as its architectural frame. We integrated a videowall tower with high-brightness LED screens for projecting oncology content, a circular reception counter with a backlit base in corporate blue, and white lounge furniture inviting meetings and dialogue. Together, these elements convey the brand's solidity, innovation and international prestige.