Printed Pharma backdrop with integrated screen on a black stage riser

Pharmaceutical

Pharma Event Backdrop

Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Events
Type of work: Photocalls & press walls · Corporate events
Location: Spain

Backdrop and set design for the haematology meeting held by Pharma in an events hall. The centrepiece is a large-format modular printed panel carrying the campaign image of the archway at sunset, with an integrated aperture for the screen, mounted on a black stage riser and sized to command the room from any point among the tables.

The challenge

The event was held in a hall with tables already laid out in a horseshoe and a slatted timber ceiling, a warm setting that could soften the impact of corporate graphics. The backdrop had to integrate a large screen without it looking bolted on, be installed with the room already dressed, and hold the photographic quality of a wide gradient with no visible banding.

Our solution

We built the background as a modular panel with its own structure and finished edges, so it reads cleanly from the sides too, where a good share of the guests are seated. The screen aperture was set out to the monitor's actual dimensions so the bezel sits flush with the graphics. The campaign image was printed with colour management specific to long gradients, avoiding banding in the sky area, and the install was organised into lightweight modules that fit through the service door with the room already set.