Outdoor advertising for Pharma on a glazed facade with large format corporate graphics

Pharmaceutical

Pharma Outdoor Advertising

Printing
Barcelona

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing
Type of work: Outdoor advertising · Vinyl & decoration
Location: Barcelona

Outdoor advertising project for Pharma centred on the graphic treatment of a highly visible glazed facade. We produced and installed large format printed vinyl carrying the brand message and corporate portraits, adapting the design to the curve of the outdoor walkway and to the glass panel grid so the composition reads cleanly from every approach.

The challenge

The main difficulty was applying large scale graphics to a complex surface: continuous glazing with fittings, joints and reflections that shift with the daylight. The solution had to keep the corporate message legible, maintain continuity between panels and deliver a premium finish worthy of a highly exposed building.

Our solution

We planned the installation in sections so the composition lined up panel by panel and the claim held together across the whole facade. The vinyl was printed with colour management to keep the corporate tones accurate and the text crisp. Installation was fine-tuned at every joint and junction, producing an even, striking piece of outdoor communication fully integrated into the architecture.