Technology

Seidor 'Humanizing Technology' Exhibition Totem

Printing
Events
Spain

The project

What we did

Client: Seidor
Sector: Technology
Area: Printing · Events
Type of work: Trade show stands · Rigid substrates
Location: Spain

Production design, manufacture and installation of a dimensional exhibition totem for Seidor carrying the corporate strapline 'Humanizing Technology'. The piece works as a landmark within the stand space and as a backdrop for photography. It was resolved in three dimensions, with dimensional letters on a free-standing body, a corporate finish and an installation requiring no fixing to the venue floor.

The challenge

The venue allowed no fixing to the floor and no drilling into the hall's fabric, so the piece had to stand on its own and withstand public traffic. The strapline also had to read dimensionally at mid distance, without losing crispness of outline in the corporate typeface.

Our solution

We built a free-standing prismatic body with an internal structure and rigid panel cladding, ballasted at the base to stabilise it without floor fixings. The strapline was resolved in cut dimensional letters with a clean edge and spacers that stand them off the face to cast their own shadow and reinforce the read of the volume. The finish was matched to the corporate colour by lacquering, and the brand was applied in cut vinyl on the skirt. The unit was pre-assembled and checked in the workshop and put together on site with concealed joints and levelling feet.