Open-top double-decker bus wrapped in red with the Sevilla FC crest, a player and the sponsors' logos

Sport

Sevilla FC Full wrap for an open-top bus

Signage
Seville, Spain

The project

What we did

Client: Sevilla FC
Sector: Sport
Area: Signage
Type of work: Vehicles
Location: Seville, Spain

Full wrap for an open-top double-decker bus in Sevilla FC branding. The whole vehicle was dressed in red, with the club crest at large scale, a player figure, the name "Sevilla Fútbol Club" along the top and the sponsors' logos spread across the sides and rear.

The challenge

A double-decker has very long sides broken up by windows, doors, grilles and wheel arches. The graphics had to read from a distance and on the move, and make room for several sponsors without the crest and the club's image losing prominence.

Our solution

We treated the bus as a single red piece from front to back, with the crest and player at large scale on the most visible part of the side and the sponsors arranged in blocks around them. The club name runs along the top of the side and is repeated on the rear, which also carries the crest and brands. The artwork was printed on vinyl and fitted indoors, panel by panel, working around doors, grilles and wheel arches.